15 Best Video Marketing Content Ideas for Your Next Promotion
So you’re looking to grow your enterprise and thinking about the most effective way to do so. You’re probably aware of the power of video — but maybe not fully aware of how important it is.
Here are some of the best video marketing ideas you can use to turbocharge your sales.
Are Video Promotions Still Effective?
In a digitally-focused world, video promotions can be more effective than ever.
Once upon a time, people exclusively gathered around the TV to watch a show and sat through ad breaks. Nowadays, video is everywhere there’s a screen — which means everywhere. Whether it’s a phone, tablet, laptop, or wherever you watch streaming content, there are videos — and video ads. And video shows no signs of slowing down — by 2023, the global audience for digital video will be around 3.5 billion.
Further, pre-produced video is the number one digital consumer engagement tactic. This trend was accelerated by the pandemic when everyone turned to their screens for entertainment and connection. And it’s here to stay. As commerce migrates increasingly online, video promotions will not only remain effective —they’ll even be the cornerstone of many successful marketing campaigns. The video marketing benefits are seemingly endless.
How Do You Make a Good Marketing Video?
The best video campaign ideas have strong narrative and emotion — even if they’re on the shorter side and if they’re about your product (which they also should be). Strong marketing videos can be made at a variety of different scopes and price points, but each video production should have the following characteristics:
- Informative: The main setback to marketing online is that consumers can’t hold your product in their hands. Providing a good amount of information can help consumers overcome any mental hurdles to purchasing your product.
- Entertaining: Remember that people mostly watch videos for fun, and you’re competing with a world of entertainment options. Keep it light and enjoyable, and you may even find yourself going viral.
- Eye-catching: Consider some unique visual take that works on a small screen like a phone and stands out from all the visual clutter the internet offers.
- Economical: Attention spans are short, so make sure your point is clear and even comes early in the piece. If you can convey your message in a few seconds, that’s ideal, and there’s no need to drag things on.
Here are some more specific video promo ideas to help you get the creative juices flowing.
1. User-Generated Content (UGC)
UGC (or content made to feel like it’s UGC) involves real users of your product talking about it and the positive effects it’s had on their lives. That could mean a testimonial or a demonstration of your product in its natural habitat. UGC feels authentic to consumers, which helps it cut through so much digital noise.
Even if you produce content to feel like UGC, that can still convey the authority you want your brand to, increasing feelings of trust — all while making your videos more affordable than more expensive concepts.
2. Stop Motion Animation or Graphics
Bright, cheerful stop-motion animation or simple graphics can colorfully stand out on a screen. These techniques allow you to get your point across in an upbeat, appealing fashion. Remember that many people watch videos online without sound, so anything primarily visual is the way to go.
3. Behind-the-Scenes Videos
If your product involves attractive scenery like farmland, a diverse and interesting cast of characters who supply you, or any particularly interesting details you want your clientele to know about what makes your brand, consider creating a behind-the-scenes video (or a series). This can create more of a bond with your potential customers.
Remember that they may be hearing about your brand for the first time, and a behind-the-scenes video (or any video that orients them and gives them some real information about your brand) helps to establish your authority and pique their interest.
4. Unboxing Videos
Unboxing videos are a surprisingly popular genre, but it makes sense when you think about it: everyone likes getting a present in the mail. Unboxing videos also help guide your consumers to know exactly what they should expect, overcoming the online issue that they can’t take a sneak peek in person themselves.
5. Product Focus Videos
Put the spotlight squarely on one aspect of your product consumers care about, like its sustainability or the excellence of its ingredients. This helps your customers get to know your products and brands a little more in-depth. It goes a long way to making them think your product will add value to their lives.
- Are visual
- Are to the point
- Go deep on just one particular benefit your product offers to give customers a sense of how impressive your product is
6. Native Content
This is more of a big-picture note, but it’s important that if you’re focusing on a particular social media platform, like Instagram or Facebook, you make your ad content feel “native” to that platform. You want the video to have that organic feel that consumers expect. Your native video should feel seamlessly integrated as part of your audience’s scrolling experience, and each site has its own norms that you should familiarize yourself with.
7. How-to Videos
If your product involves steps to its usage or has a more technical component, how-to videos can acclimate your audience to the idea of using it in their lives — while also subtly demonstrating how valuable it is. For example, if your business is skin or hair care products, you can show consumers how to use them while also pointing out how much better they’re making your skin or hair look.
8. Humor-Driven Videos for Virality
Going viral is every marketer’s dream (for the right reasons, of course). While no one can fully predict what will go viral, making your spots punchy, funny, and to the point will certainly help. That could mean making your brand secondary for the sake of a great character or narrative hook. Think about the videos you’ve forwarded to friends and family, and see if you can reverse-engineer the elements that made them so memorable.
9. Introduce an Element of Interactivity
Bring your audience in. Contests and quizzes are two great ways to make your marketing video ideas interactive. Announcing specific upcoming deals and promotions can also add an element of timeliness and urgency to your video campaign spots.
10. New Product Videos
Using video to launch a new product or feature can make your audience feel part of a community that’s getting inside information. Many social media users and video viewers are driven by the desire to be a part of something bigger and be ahead of the curve, so try catering to that human need and watch it boost your sales!
11. Brand Story Videos
If you started your brand because of a personal story or reason — say, that you had a food sensitivity but still wanted to eat delicious foods a standard diet wouldn’t allow (donuts, bread, candies, etc.) — it can help you connect to audiences to share it. Nothing helps sell a product like a narrative, and telling your brand’s story can increase an emotional connection and instill a sense in consumers of wanting to support you.
12. Product Explainer Videos
Product explainer videos detail what a product is and how to use it.
For example, if you make skin care products, you may want to explain why an exfoliant is different from a toner or a facewash. Using appealing on-screen talent always helps. Aim to provide a mix of information about your quality ingredients and encouragement on why this product is so helpful to consumers.
13. Product Commercial Videos
These are close to old-fashioned TV ads in spirit, with a glossy mix of product shots and on-screen talent (or voiceover) describing the benefits of your product. Sometimes these are the best option, with their comprehensive approach and big-picture look at what makes your product worthwhile.
14. Employee Testimonial Videos
Showing off your company’s culture and its commitment to diversity and sustainability can go a long way to giving your company an aura of goodness and trustworthiness. More than ever, consumers want to put their money where their values are, and showing rather than telling is the best practice in storytelling and video marketing.
15. Timely Content
If the holidays are coming up, why not tie them into your product in a fun, fresh way? This type of video is particularly smart if your product could make a good gift. Tap into the inbuilt nostalgia and emotion of the holidays and put them to work for you.
Bringing Video Promotion Ideas to Life at Scale
These 15 video marketing ideas are only a few of the many ways you can use video to bring your campaign to life. The possibilities are endless — so how do you know where to start? That’s where QuickFrame comes in.
QuickFrame is excited about the ways in which a well-executed video marketing strategy can boost your engagement and sales, and we know how to deliver a campaign that works across several platforms — at scale. QuickFrame then uses the power of data to ensure your campaign is landing and won’t rest until it connects and meets your goals. Get in touch to learn how to make video work for you!
Related: 10 Video Marketing Examples to Inspire Your Next Ad
Video Campaign Ideas: Final Thoughts
Video campaigns are the future of marketing, and the time to start working on your video campaign is today. To make it as fresh, affordable, and fun as possible, get in touch with QuickFrame, an intelligent video production platform. When it comes to video, QuickFrame knows what works.
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