Video Marketing Creatives We Love (March 2021)

Keeping up with the latest video marketing trends is difficult. And in a content landscape that moves faster and is more crowded than ever before, making sure your creatives are captivating and fresh is a must. 

To stimulate your creative brainstorming, we’re rounding up some of our favorite videos we recently made across an array of industries and use cases. This month, eCommerce testimonial videos, training videos for third-party retailers, iterative DR testing on Facebook and Instagram, and a DTC brand’s foray into CTV/OTT.

Learn More: Social Media Video Ad Specs & Placements Guide

eCommerce Product Videos
Coola

The Goal.

Suncare and skincare brand Coola was launching several products online and in-store at Sephora and needed a slate of videos to showcase 6 different products.

The Process.

Coola knew that they wanted to take a customer testimonial approach. With the goal of consumer education, Coola planned to feature talent demonstrating how the product is used while talking about key value propositions and product ingredients. QuickFrame paired Coola with a California-based maker in our network to handle all aspects of the project under the management of a QuickFrame Client Success Team.  

Production was streamlined by capturing all of the footage for 6 different products (with 5 different models) in a single shoot. In under 4 weeks, QuickFrame produced 42 videos and 30 retouched photos that were ready for publication and distribution.

Why We Love It.

Producing high-quality product videos for use on eCommerce PDPs elevates the online shopping experience for the consumer. Plus, Coola’s testimonial approach produces a personalized feel while delivering key product education. 

These types of videos also deliver a lot of bang for your buck. They can easily be repurposed for other uses, such as DR social ads or retailer education (Coola used these videos to also educate Sephora employees to support in-store sales).

FREE DOWNLOAD: Driving eCommerce Sales with Video

Third-Party Retailer Education
Colgate

The Goal.

Colgate is launching a new product line this month in Ulta: CO. by Colgate. Targeting a Gen Z audience in the oral beauty space, Colgate needed an educational video to introduce the new brand to Ulta associates in service of consumer education.

The Process.

With live action and still photography already complete, Colgate turned to QuickFrame for cost-effective post-production. To repurpose and rework the existing assets, QuickFrame recorded voiceover (using a SAG-AFTRA VO artist) and shaped the video narrative with motion graphics. The process was further streamlined because of a long-term partnership with Colgate—the video was completed in just a few weeks.

Why We Love It.

Video content is the most effective communication medium, and educating third-party retailers with video is key to driving sales. Colgate’s approach highlights that you don’t need a standalone shoot to produce these types of videos—you can easily use your existing library of assets to shape a new narrative. Also, cutdowns of these types of videos are quick to turn around for use on customer-facing eCommerce pages. 

Iterative Performance Video Testing
Otter.ai

The Goal.

AI-powered note-taking platform Otter.ai wanted to expand their small video library while driving app trial downloads on Facebook and Instagram Stories. 

The Process.

After learning about Otter.ai’s goals, QuickFrame planned a 5-week performance marketing testing plan that fit the budget. To streamline production, we built a comprehensive shot list to focus on key creative variables: product shots, talent shots, and app UI shots. After the shoot, initial assets testing various conceptual approaches were crafted and delivered in several aspect ratios for different ad placements.

QuickFrame monitored performance of each round of assets, meeting with Otter.ai to deliver data and iterate on the learnings. With all of the footage already captured, new assets testing variables such as shot order, messaging, and value propositions could be turned around in 24-48 hours—allowing Otter.ai to apply learnings in real-time to drive KPIs.

WATCH: QuickFrame’s Approach to Performance Marketing

Why We Love It.

With consumer data privacy restrictions set to rock the marketing world, you’ll need to lean on your creative to surface audience learnings. QuickFrame’s approach to performance marketing generates key learnings in a privacy-friendly way so your brand can identify the creative approaches that resonate most with your audiences. 

From Performance Video to TV
Gobble

The Goal.

With only a couple of previous experimental forays into TV, meal kit delivery service Gobble wanted to expand their presence on the big screen.

The Process.

After a successful performance marketing testing campaign with QuickFrame, Gobble was interested in repurposing social assets for large screen creative to affordably test into CTV/OTT advertising and Linear TV. The test was a success, so Gobble and QuickFrame endeavored on a net new broadcast-quality production.

A Long Beach-based QuickFrame maker presented 3 different concepts to Gobble (at 3 different price points) in pre-production. Once a direction was chosen, production kicked off and Gobble had ready-to-publish video assets in a matter of weeks.

Why We Love It.

Streaming television is at an all-time high. CTV/OTT’s capacity for targeting and outcome-based measurement make it a natural fit for digital-first, performance-oriented marketers. With audiences and competition flocking to the big screen, brands must be exploring CTV & OTT advertising to remain competitive.

New call-to-action

Do More with Video

Learn how we can help you produce more quality videos affordably and at scale.