Video Marketing Creatives We Love (May 2021)
Keeping up with the latest video marketing trends is difficult. And in a content landscape that moves faster and is more crowded than ever before, making sure your creatives are captivating and fresh is a must.
To stimulate your creative brainstorming, we’re rounding up some of our favorite videos we recently made across an array of industries and use cases. This month, videos that focus on feel-good emotions, a sleek animated product explainer, and live action performance marketing video ads.
Learn More: Social Media Video Ad Specs & Placements Guide
Feel-good TV Spots
Nurx
The Goal.
Online healthcare company Nurx wanted a TV-ready brand awareness campaign that tapped into the social energy brewing as people get vaccinated and venture out of their homes. Having in the past focused on a single product line with each video campaign, Nurx was looking to feature its full slate of services in a single spot for the first time.
The Process.
Nurx has been using QuickFrame for a few years to produce on-brand video for every major use case. Through this multi-year partnership, QuickFrame has become an extension of the Nurx brand, bringing ease and speed to every project.
SEE THE WHOLE STORY: NURX <> QuickFrame
A Portland, Oregon-based maker from the QuickFrame Marketplace took Nurx’s high-level idea and turned it into a fleshed-out concept and script. On shoot day, our Client Success Team oversaw a live text message chain that ensured that Nurx stakeholders got a say in creative direction as the footage was being captured.
In just 4 weeks, Nurx got 8 total deliverables, with videos ready to go for TV, YouTube, and social.
Why We Love It.
In today’s saturated landscape, reaching your audience with hyper-relevant, topical video content is an absolute must. As consumers become more comfortable reengaging with aspects of their pre-pandemic lives, your creatives must speak to their new reality, highlighting your value propositions in the new normal.
Animated/Motion Graphics Product Explainer
Facebook
The Goal.
With the rollout of a new Facebook Pages experience, Facebook needed an explainer to announce the change to businesses and provide a tour of the new UX.
The Process.
Facebook gave a script and thorough brand guidelines to QuickFrame, who paired them with the perfect LA-based maker for the project. Using a simple and sleek motion graphics approach, the video leads viewers through a visual overview of platform changes, ensuring a seamless transition to a new visual experience.
Why We Love It.
Video is the most effective communication medium, which this Facebook project demonstrates perfectly. Customers can be resistant to changes in UX, but in just 3 minutes, Facebook seamlessly communicates what’s new via a viewing experience that is memorable and impactful.
Plus, from a production standpoint, simple motion graphics videos are quick and affordable to execute. You can have a ready-to-publish video in as little as a week’s time.
GET INSPIRED: 6 Best Visual Effects That Will Elevate Your Marketing Videos
Data-Informed Performance Marketing Video Ads
Fresh Meal Plan
The Goal.
Prepared meal delivery service Fresh Meal Plan was fairly new to video and needed a slate of video ads built for conversion on Facebook and Instagram.
The Process.
Working with Tinuiti—a QuickFrame partner—Fresh Meal Plan used QuickFrame to develop the performance marketing creatives that would fuel their campaigns on social. QuickFrame matched Fresh Meal Plan with a Yonkers-based maker with expertise in the latest video style trends on Facebook and Instagram, including UGC-style creative.
Having worked with Fresh Meal Plan in Q1, QuickFrame was able to take campaign performance and generate learnings that served as a foundation for concepting for this project. Taking these insights and new campaign goals in mind, the maker devised data-informed concepts. All of the footage, including b-roll and camera shots with 2 on-screen talent, was captured in a single shoot.
In a few weeks’ time, Fresh Meal Plan had 6 unique deliverables built to perform on Facebook and Instagram.
SEE MORE: Using QuickFrame for Iterative Performance Marketing
Why We Love It.
With granular targeting quickly becoming a thing of the past, brands need to leverage their creative to generate brand-owned audience insights. Methodical multivariate testing with iterative creatives will surface key audience learnings, so you can make the greatest impact with your audiences on every platform they’re on.
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