How to Turn Photos into Video Ads That Stand Out

Many marketers feel like they can’t make video ads when working with smaller budgets. The conundrum is that video has been proven time and again to be the most effective marketing medium—delivering the highest ROI—yet video production has a reputation of being complex and expensive to produce.

Although most types of original marketing video production can be surprisingly affordable, if your budget is tight, you can leverage post-production techniques to create video ads using existing photography for just hundreds of dollars, depending on the scope of the project. Also, small post-production projects are quick to execute—you can have ready-to-publish assets in as little as 24 hours.  

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These types of videos work particularly well for eCommerce and product marketing on various social media platforms—Snapchat, Pinterest, and Facebook/Instagram are particularly hospitable to this type of creative. The videos feel native on the channels, and effectively capture consumer attention in crowded arenas.

Here are specific techniques you can employ to turn photos into video ads that stand out.