8 Influencer Marketing Campaign Examples That Crushed It

Influencer marketing has become a powerful catalyst for brand growth. It offers a way to connect with your audience authentically and impactfully. Thanks to the proliferation of this marketing strategy, there are plenty of great examples out there to give you a road map to success. Here are eight influencer marketing examples to inspire your team’s own campaign: 

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1. Daniel Wellington

Fashion, apparel, and accessories brand Daniel Wellington skyrocketed to fame through smart influencer marketing strategies. The company sent products to partners in a variety of niches and asked them to post photos wearing the product with a specific hashtag. This simple strategy helped the once-unknown brand become one of the most popular companies in its industry. As of November 2024, the brand has over 4.4 million followers on Instagram alone. Daniel Wellington was able to entice millions of people to try the brand, and the company has continued to lean heavily into these types of campaigns. 

2. Glossier

Beauty brand Glossier partnered with micro-influencers to create a cost-effective and impactful marketing campaign. Glossier collaborated with users who already loved its products, encouraging them to share their positive experiences on social media.

The company emphasizes user-generated content (UGC), which fosters engagement and feelings of authenticity. Glossier now boasts over 3.1 million Instagram followers. The company still relies on UGC and partnerships with influencers, but today the brand can also reach millions of users with its own posts. 

3. Gymshark

The clothing brand Gymshark has had a meteoric rise to fame. Even more impressive, the company achieved this growth despite being in the ultra-competitive and crowded fitness apparel space.

Gymshark spearheaded multiple fitness challenges and social media trends that have helped it build a massive — and loyal — following. It collaborates with well-known fitness influencers who share workout routines, fitness tips, and nutritional knowledge while wearing Gymshark gear. This approach resonates with the company’s target audience and has helped the brand gain well over seven million Instagram followers. 

4. Audible

Audible partnered with several YouTubers and podcasters and offered these influencers free trials to share with their followers. They pursued influencers with larger followings and included YouTube in their content distribution strategy. This strategy not only drove signups, which allowed potential customers to experience the service themselves, but also built trust through recommendations from these partners. 

For example, they’ve partnered with Storm Reid to showcase some behind-the-scenes content. 

5. Fabletics

Fabletics is a subscription-based activewear brand that sells fitness apparel. While they started out with a primarily women-based target audience, the company grew to include men’s apparel and has been steadily expanding its line of clothing and accessories. Over the years, it has used a wide range of influencers, including individuals with micro-followings and highly sought-after celebrity personalities. 

One of the company’s most successful campaigns involved a collaboration with the brand’s co-founder Kate Hudson. Hudson’s massive following drastically expanded Fabletics’ reach and introduced the brand to tens of thousands of potential customers. 

6. Warby Parker

Warby Parker addressed one of the biggest consumer pain points associated with buying eyewear with its Home Try-On campaign. This program allows users to try products before committing to them, which can decrease buyer hesitancy and make the purchasing process more customer-friendly. 

To introduce the campaign, Warby Parker used influencer marketing by sending free samples to partners, who then shared their unboxing experiences and thoughts about the glasses. The authentic content produced by social media personalities helped consumers understand the program while encouraging them to try the service. 

7. Kettle & Fire

Kettle & Fire sells grass-fed bone broth and targets health-conscious consumers. However, the company’s original audience was very niche, primarily consisting of only consumers following paleo and keto diets. This changed when Kettle & Fire turned to influencers to expand its reach and connect with new customers.

The company teamed up with an influencer marketing strategy firm, which began connecting Kettle & Fire with well-known figures who align with the company’s brand values. These social media personalities created dozens of Instagram posts showcasing the broth’s versatility and quality. Kettle & Fire reused many of the images in Facebook paid campaigns to maximize its reach. 

8. H&M

H&M teamed up with fashion influencers to promote its sustainable clothing line, Conscious Collection. Having influencers share their favorite pieces and highlight the collection’s eco-friendly aspects was a huge success. 

Consumers had an overwhelming response to H&M’s new line, which showcases how this kind of marketing can reinforce a company’s values. They also collaborated with Maisie Williams and appointed her as their Global Sustainability Ambassador. H&M continues to incorporate influencers into its advertising mix and maintains a strong social media marketing presence. 

Creating High-Quality Videos at Scale

All of the brands featured above target different niches and demographics. However, they all have one thing in common: great video production. Creating high-quality video marketing assets at scale will set your influencer campaign up for success. Fortunately, you don’t have to tackle this challenge alone.

QuickFrame excels at making dynamic and engaging videos that maintain the authentic feel showcased in these examples. Our video makers can help you every step of the way, including coming up with fresh new ideas that wow your target audience and using post-production to extend the life of existing video assets. 

Let QuickFrame power your influencer marketing campaigns. Contact our team today to get started! 

Influencer Marketing Examples: Final Thoughts

These eight influencer marketing campaigns demonstrate the diverse ways companies can leverage partnerships to achieve remarkable results. They also showcase the importance of putting authentic, engaging video content at the center of every collaboration. Learning from these examples and focusing on high-quality content will help you create impactful campaigns that resonate with your audience. The right strategy and an ideal influencer partner — along with our video advertising pros — are the perfect recipe for influencer marketing success.