5 Ways To Create Inspiring Video Content for the New Year

As we quickly move toward the end of the year, this season is a great opportunity to connect with people through inspiring video content. With the right strategies, you can use inspiring video content for the new year to bring positive emotions both internally (your hardworking employees) and externally (your loyal, and hopefully ever-multiplying, customers). 

Here, we’ll explore some inspiring New Year content ideas for businesses of all sizes. 

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Share a Year in Review

Everyone looks forward to looking back and seeing how their year unspooled through photos, music, and more, so join the party and share your business’s year in review. 

Video is a great way of looking back at the year, and doing so can create a sense of nostalgia, achievement, and excitement for what’s ahead. Think about using style elements, such as music, color, and editing pace, in a creative way to make a powerful year-in-review video. 

Take a Look Ahead

Of course, you might want to do the opposite of glancing back and take a more forward-looking approach! There are many compelling types of videos you can choose to elevate your look ahead, so take the time to evaluate and figure out which types would be most effective for your business. 

Video can be a powerful way of envisioning your future and opening a discussion about your goals for 2025 with your employees. You can also create a sense of excitement and anticipation among customers for your new products and offerings. 

No matter the audience, your goal is the same: create a sense of excitement as you shape your company’s future. 

Showcase Your Products and Services

This time of year, nearly everyone is contemplating how they can make the year ahead a great one. Whether by setting goals or making resolutions, this is a powerful opportunity to showcase how your products and services can help your customers. 

For example, can your product help them meet their wellness goals? Or maybe your travel arranging services can help them mark another location off their travel list? 

No matter what goal you can help your audience achieve, it’s important to create inspiring content, which can encourage an emotional connection between brands and customers. Leading with emotion is the right goal, but you should also make sure to go into some detail explaining why your products and services are so outstanding and why they’ll make people happy. 

Before you get started, take a moment to consider your audience’s expectations and craft a spot you know will resonate well. 

Celebrate With Your Audience

A simple, upbeat, and celebratory message of achievement or joy could be the right fit for your audience, whether it’s your employees or customers. 

If your employees work remotely, you can use video to create a sense of community among them. (You can still make it in a creative and entertaining way, of course.) One great way to spread joy with your customers, meanwhile, is by offering a specific promotion code, discount, or deal. “Come celebrate with us and get 20% off!” (or a similar message) will put your audience in the holiday mood — and encourage them to shop with your business. 

Even the simplest messages can be concise and entertaining. No matter your message, you may want to consider animation or other creative formats to make your video more engaging for your audience. 

Create a Positive Emotional Connection  

Think about the songs and movies that make you smile or shed a tear — and how you might shed a couple more tears than normal during the holiday season. 

Emotions reign supreme this time of year, which creates an opportunity for your business to connect more deeply with your customers. But when you’re contemplating how to craft your video for the new year, remember to lead with positive emotions. 

You have a lot of leeway with this strategy, ranging from a more comedic tone to an empathetic connection. No matter the tone you choose, it’s important to cultivate a powerful sentimental response to your brand and products. Just remember, this is New Year’s, not Halloween — so you probably want to go with a lighter-hearted, more feel-good approach over a dark one.

Some of the most inspiring video content of all time has been simple and emotional. Big, primary emotions like fear and joy are what make ads memorable when it comes time for your consumers to buy. Plus, an emotional connection you create now can last all year. 

Use Video Content To Connect With Your Customers All Year Long 

Of course, the holiday season isn’t the only time to connect with your customers with the power of video. But the traditional video production process can be difficult, time-consuming, and costly, making it nearly impossible for small and medium-sized businesses. 

At QuickFrame by MNTN, we believe every business — regardless of size — should have access to custom-quality video content. That’s why we created an agile end-to-end video creation platform, where your business can connect with leading Creatives and production teams from around the world. 

Contact us today to learn more!