Video Ad Creative We Can’t Stop Thinking About | April 2022

At QuickFrame, we put a high premium on ad creative. You can have the most cutting-edge product on the market, but if your video marketing isn’t actively grabbing attention, you’re going to have a hard time turning passive prospects into passionate consumers.

That’s why each month we’ll round up a selection of the best ad creative we’ve recently enabled brand’s to create to help you generate concepts for future campaigns!

Who needs to schedule an hours-long creative brainstorming session when you can just watch some videos?

Dive into this month’s top picks.

Need video specs for CTV platforms? Your Guide to Connected TV Video Ad Specs

Need video specs for Social platforms? Social Media Video Ad Specs & Placements Guide


Anatomy of the Video

  • Type: Brand Commercial, Product Spotlight
  • Style: Live Action
  • Industry: CPG, Beauty
  • Platform: YouTube
  • Elements: On-screen text, Dynamic Cinematography, Voice Over, On-screen talent, On-Location Production
  • Objective: Acquisition
  • Turnaround: 4 weeks

Analysis of the Creative

From the dynamic cinematography, to the cutting wit of the copy, this commercial from Curology is a 360-degree look at a brand doing everything right in their ad creative.

First, the ad inspires to tell a relatable story, namely that figuring out what self-care trends will or won’t work for your skin can be pretty ridiculous. This helps the audience see Curology less as a brand, and more as a confidant, as if they’re saying “We see you, and we get you.” 

They use this angle to position themselves as a counterpoint to the wastefulness of other self-care products by helping consumers truly understand what benefits they’ll receive using Curology’s offering. 

The topper? They use their end card to offer up a CTA pushing the viewer towards a 30-day trial offer. Combine that with 100% living room quality creative (I’ll never not be excited to see a subtle 70s style zoom in an ad), and you have a commercial that will pique anyone’s interest–even if they aren’t the target audience for skin care products. 


Anatomy of the Video

  • Type: Testimonial
  • Style: Live Action
  • Industry: Auto/Vehicle
  • Platform: Connected Television, Linear TV
  • Elements: Motion Graphic logo, Voice Over, On-Screen Talent, On-location production,
  • Objective: Brand Marketing
  • Turnaround: 7 weeks

Analysis of the Creative

This dynamic collection of ads completely embodies one of QuickFrame’s Pillars of Video Production: the necessity of capturing all of the footage your campaign needs in a single shoot. Their campaign wanted to show two different options for purchasing a car, and two different types of consumers who may be on the market for a new ride. They cast two different actors to play single adults, and four actors to play two different couples, giving their audience multiple ways to relate to someone looking for a new car.

Generating all the footage you need for a production at the top of your campaign isn’t as difficult as it sounds. You can do this by sketching out a production timeline and shooting schedule that can account for every placement and objective you may have. This gives you the ability to make in-flight tweaks to your campaign to ensure that you’re not wasting ad dollars and your video creative is resonating exactly how it should be.

The big bonus for structuring your production in such a way? It gives you the option of putting together a montage of all your ads. Think of it like a mini-sizzle reel for how hot your ad creative is.


Anatomy of the Video

  • Type: Short form promo
  • Style: Live Action, Post-Production only
  • Industry: Travel/Hospitality
  • Platform: Facebook, Instagram
  • Elements: Motion Graphics, On-screen text, Post-production editing, seasonal messaging
  • Objective: Acquisition
  • Turnaround: 2 weeks

Analysis of the Creative

Speaking of QuickFrame’s Pillars of Video Production, this spot from getaroom embodies another one of favorite techniques: repurposing existing creative into new ads strictly through post-production editing

If you are in the travel and hospitality industry, you’re likely sitting on a trove of footage of beautiful locations that your audience can’t wait to visit. With some simple techniques, like layering on-screen text, music, and motion graphics to the existing video, you can quickly generate fresh iterations of your ad creative. This is great if you want to diversify your platform mix, or if you want to switch up your script for a seasonal push, like getaroom does in this spot as they create excitement for the summer holiday season.

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