Video Ad Creative We Can’t Stop Thinking About | April 2023
At QuickFrame, we put a high premium on ad creative. You can have the most cutting-edge product on the market, but if your video marketing ads aren’t actively grabbing attention, you’re going to have a hard time turning passive prospects into passionate consumers.
That’s why each month we’ll round up a selection of the best ad creative we’ve recently enabled brands to create to help you generate concepts for future campaigns!
Who needs to schedule an hours-long creative brainstorming session when you can just watch some videos?
Dive into this month’s top picks.
LesserEvil
Anatomy of the Video
Style: Premium Live Action
Industry: Food & Beverage
Platform: TV (Linear/CTV/OTT)
Elements: Product visuals, behind-the-scenes footage, voice-over
Objective: Acquisition and Brand Marketing
Turnaround: 8 weeks
Analysis of the Creative
LesserEvil utilized premium live action footage to create an effective acquisition and brand marketing ad.
Throughout the video production, they utilize the sights and sounds of their product, including showing the bag, the popcorn itself, and even include the sound of the actors opening the product.
LesserEvil has taken note that their audience wants to learn more about brands and the products they consume. To meet this need, they’ve shown behind-the-scenes content and discussed what’s important to them as a company, including how they cook the product. In addition to showing they know their audience, this information allows consumers to better understand the brand.
While the video isn’t directly funny, it does have humorous elements throughout, which still keep viewers engaged. Additionally, the video is fast-paced, but not so fast viewers can’t keep up with the visuals.
Overall, they’ve utilized several different elements within the video to work together and create an engaging, educational ad. With this strategy, LesserEvil is hoping to increase interest in the brand and drive more consumers to pick up a bag of their popcorn the next time they’re shopping.
To implement a similar plan for your brand, think about the elements of your product that appeal most to your target audience. How can you utilize sound to complement your visuals throughout?
ThirdLove
Anatomy of the Video
Style: Premium Live Action
Industry: Fashion and Apparel
Platform: TV (Linear/CTV/OTT)
Elements: On-screen text, voice-over, value propositions
Objective: Brand and Product Marketing
Turnaround: 5 weeks
Analysis of the Creative
In this ThirdLove video ad, the brand is focused on product marketing. While they introduce the brand through a specific product, this allows consumers to get a better understanding of the brand as a whole.
Voiceover and on-screen text walk the viewer through the value propositions for the product, while mainly focusing on the versatility of the product. They do this by showing the actor in the ad go from getting up in the morning to relaxing in the evening, while still comfortably wearing their product.
With this strategy, ThirdLove wants to use the product—one many people use—to provide consumers with more insight into the company and other products.
If you’re interested in implementing a similar strategy in your video marketing plan, think about your customers’ favorite parts of your product. In this example, it was the versatility, but your product might be favored for its reliability or innovative design.
Need video specs for CTV platforms? Your Guide to Connected TV Video Ad Specs
Total Wine
Anatomy of the Video
Style: Premium Live Action
Industry: Food and Beverage
Platform: CTV/OTT
Elements: On-location footage, motion graphics, on-screen text
Objective: Brand Marketing
Turnaround: 12 weeks
Analysis of the Creative
In this Total Wine ad, we get to tag along on a customer’s journey to purchase some wine.
While we don’t see any specific brands named, the video’s footage—shelves filled with products—insinuates the store has a wide variety of products. Similar to the ThirdLove ad, this video introduces the brand through one specific product, which encourages consumers to learn more about their offerings.
While this video has several effective elements, the positive emotional connection might be the most valuable for them. By showcasing a positive customer service experience, people talking and interacting with one another in the store, and smiling emojis throughout the video, viewers are likely left feeling good about the brand—even if they haven’t shopped there yet.
With this video strategy, Total Wine is indirectly telling consumers a ton about their business, including their variety of products and the shopping experience. At the end of the video, when a group of customers joyfully walk out together, each with a product in hand, Total Wine hopes viewers will feel inspired to go experience this for themselves.
If you’re looking for ways to implement a similar video marketing strategy, think about the best experiences a consumer can have with your business. How can you highlight those experiences in video ads? Can you create a similar way to show multiple products within one ad?
Need video specs for Social platforms? Social Media Video Ad Specs & Placements Guide
Do More with Video
Learn how we can help you produce more quality videos affordably and at scale.