Video Ad Creative We Can’t Stop Thinking About | August 2024
At QuickFrame, we put a high premium on ad creative. You can have the most cutting-edge product on the market, but if your video ads don’t sparkle, you’re going to have a hard time turning passive prospects into passionate consumers.
That’s why, each month, we round up a selection of the best ad creative we’ve helped brands create to help you generate concepts for your future campaigns. (Who needs to schedule an hours-long creative brainstorming session when you can just watch some videos, y’know?)
Dive into this month’s top picks below.
Avon
Anatomy of the Video
Style: Premium Live Action
Industry: Beauty
Platform: TV (Linear and Connected TV)
Elements: Background Music, Clear CTA, Product Visuals
Objective: Brand Marketing
Analysis of the Creative
Avon’s history dates back to 1886 — nope, not a typo — so it’s safe to assume the brand is familiar with change. Today, they’re working to modernize their branding while maintaining their strong market presence in order to connect with evolving audience segments.
To help this initiative, they’ve included within the ad people across generations using different products for different use cases, including wellness, self-care, and self-expression. Instead of focusing on one generation at a time, they used this video to show how Avon products can be used throughout a person’s lifetime. Overall, this was a feel-good ad we’d love to see come across our screens.
If you’d like to create a similar ad for your company, think about how your products fit into the everyday lives of your customers. How can you showcase these moments in a relatable way for your target audiences? With those in mind, you’ll be able to create engaging video creative that resonates with your viewers.
Need video specs for social platforms? Social Media Video Ad Specs & Placements Guide
Burrow
Anatomy of the Video
Style: Premium Live Action
Industry: Home and Appliances
Platform: TV
Elements: Product Visuals, On-Screen Text, Voiceover
Objective: Brand Marketing
Analysis of the Creative
This Burrow ad expertly blends product showcasing with social proof to create an engaging and informative brand marketing ad.
While the stop-motion portion of the video (and the accompanying voiceover) focuses on the couch, they’ve also included other products within the video — the coffee table in the middle of the room and the bookshelves off to both sides. The brand knows people might first associate Burrow with sofas, and this ad is a great way to show viewers they have a wide variety of home products available.
Our favorite part of this video production is the social proof that’s consistently underlined throughout. They start off by mentioning in the voiceover that this is the “internet’s favorite sofa” before moving into the awards the brand has won, and finally, the 5-star reviews they receive from customers. By reminding viewers that current customers love the brand (and why they love the brand), Burrow hopes more potential customers will be willing to give the brand a try.
If you’d like to create your own ad to drive social proof, think about the ways people support your brand. Do you have a strong fanbase on social media? Do you have thousands of 5-star reviews? By showing potential customers that your current customers love your brand, you’ll be able to inspire more viewers to give your brand a try. (And, don’t forget, it never hurts to include a cute dog!)
Inspired by Drive
Anatomy of the Video
Style: Premium Live Action
Industry: Health and Wellness
Platform: TV
Elements: Consistent Branding, On-Screen Text, Voiceover
Objective: Brand Marketing
Analysis of the Creative
Similar to Burrow, Inspired by Drive is using video marketing to showcase the people who already love and trust their brand. They’ve created a testimonial-style video featuring a family who uses their product to drive confidence in the company.
In the creative brief for this video, Inspired by Drive explained they wanted their audience to feel hopeful and supported after watching the ad — and they absolutely made that happen. By using emotion in their video marketing, they’re likely to create a stronger connection with viewers.
If you’d like to create a testimonial video, think about the customers who use your products, the positive things they have to say, and how you’d like to leave your viewers feeling. You’ll need to incorporate each of these elements into the production process to make sure they’re present in the final video, like Inspired by Drive did with this content.
Need video specs for CTV platforms? Your Guide to Connected TV Video Ad Specs
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