Video Ad Creative We Can’t Stop Thinking About | December 2022

At QuickFrame, we put a high premium on ad creative. You can have the most cutting-edge product on the market, but if your video ads aren’t actively grabbing attention, you’re going to have a hard time turning passive prospects into passionate consumers.

That’s why each month, we’ll round up a selection of the best ad creative we’ve recently enabled brands to create to help you generate concepts for future campaigns!

Who needs to schedule an hours-long creative brainstorming session when you can just watch some video ad examples?

Dive into this month’s top picks.

Need video specs for CTV platforms? Your Guide to Connected TV Video Ad Specs

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Anova Culinary

Anatomy of the Video

• Style: Live action 
• Industry: Food and beverage
• Platform: TV (Linear/CTV/OTT) 
• Elements: Delicious-looking food, on-screen text, and a voice-over
• Objective: Product marketing
• Turnaround: 3 weeks

Analysis of the Creative

This Anova Culinary video opens with one of the best hooks: a shot of delicious-looking food. Since many digital consumers — especially on social media — love food and food-related content, this strategy can be incredibly effective. Coupled with the energetic background music, this hook is an excellent example of how to get customers’ attention fast. 

Then, once the audience is intrigued, they begin introducing the product and its main value proposition through engaging on-screen text. To solidify the value prop — that anyone can use this product — they include videos of people utilizing it in their home kitchens. 

Later in the video production, the on-screen text encourages consumers to join the Anova community by exploring posts with the branded hashtag. In 2023, digital communities will be increasingly critical, so this is a fantastic opportunity for the brand to bring the audience together. 

With this strategy, Anova Culinary aims to showcase their products while creating a sense of community around the brand. As we head into the new year, digital communities will continue to thrive by creating a human aspect in a digital space. To implement a similar approach in your own campaign, understand the people in your audience and the common threads they have with one another. 

Need video specs for Social platforms? Social Media Video Ad Specs & Placements Guide

Ben Bridge

Anatomy of the Video

• Style: Live action 
• Industry: Jewelry 
• Platform: TV (Linear/CTV/OTT), website, and blog
• Elements: Holiday decorations, joyful music, and smiling actors 
• Objective: Brand and product marketing
• Turnaround: 8 weeks

Analysis of the Creative

This Ben Bridge video is an incredible example of creating an emotional advertisement while still highlighting your products. 

In order to create an emotional element, the video includes visuals of actors spending time together wrapping presents, baking cookies, and decorating the holiday tree. As the holiday season becomes more fast-paced, these meaningful moments are often the most important to families. 

Throughout these moments, Ben Bridge products are strategically placed within the video content. For example, you’ll find rings on the actors’ hands while decorating the holiday tree, baking cookies, and wrapping gifts. 

By combining holiday cheer, gorgeous jewelry, and smiling actors, Ben Bridge is able to create a captivating video ad for audiences to remember well into the new year. 

While this holiday ad is remarkable, this isn’t the beginning of a stellar video marketing strategy for this brand. Through consistent video advertising, Ben Bridge can continuously connect with its audience, associate positive emotions with the brand, and showcase the latest products all year. 

Samsonite

Anatomy of the Video

• Style: Live action
• Industry: Consumer packaged goods 
• Platform: TV (Linear/CTV/OTT) 
• Elements: UGC-like content, on-screen text, and holiday decorations 
• Objective: eCommerce
• Turnaround: 4 weeks

Analysis of the Creative

Similar to Ben Bridge’s video, this Samsonite video also aims to showcase how their products can make incredible gifts this holiday season.

The video opens up with travel footage and the voice-over talking about luggage, making it immediately clear who the target audience is: people who love to travel. As the video continues, we see more travel footage and everyday use cases for the products. 

Through a compilation of different UGC-like videos, Samsonite highlights different people using different products, establishing trust in the brand. Plus, by showing different people using the products in different ways, more audience members can find someone they can relate to, which can help them imagine the product in their own lives. 

Instead of focusing on one specific product, Samsonite focuses on giving the gift of travel inspiration with the tagline: give the gift of “where to next?”. Essentially, this strategy says: you’re not buying a suitcase — you’re buying the possibility of adventure! 

To create a similar strategy, think about the bigger picture around your products. What idea could they represent? In this case, for example, it’s adventure and traveling. Once you have this in mind, you can create video marketing campaigns centered around these deeper, more emotional connections.