Video Ad Creative We Can’t Stop Thinking About | December 2024
At QuickFrame, we put a high premium on ad creative. You can have the most cutting-edge product on the market, but if your video ads don’t sparkle, you’re going to have a hard time turning passive prospects into passionate consumers.
That’s why, each month, we round up a selection of the best ad creative we’ve helped brands create to help you generate concepts for your future campaigns. (Who needs to schedule an hours-long creative brainstorming session when you can just watch some videos, y’know?)
Dive into this month’s top picks below.
Need video specs for Social platforms? Social Media Video Ad Specs & Placements Guide
Florida’s Natural
Anatomy of the Video
Style: UGC-Style
Industry: Food and Beverage
Platform: TikTok and Instagram
Elements: On-Screen Text, Product Visuals, Voiceover
Objective: Brand Marketing
Turnaround: 3 to 4 Weeks
Analysis of the Creative
This Florida’s Natural ad was built for social media, and it shows. With clear imagery and an engaging voiceover, viewers can effortlessly follow the video from beginning to end.
If you’re a citrus lover or just enjoy having five beverages on your desk at any given time (for reasons), this video probably caught your attention. But those aren’t the only viewers who would have been interested. As you hear in the voiceover, the brand is also targeting folks who want to elevate their daily lives. With this in mind, the video is searching for viewers who ask: Who says your orange juice can’t be cute?
If you want to use UGC-style content like this in your video marketing strategy, think about your audience. You’ll want to create relatability in your videos, just like they did here. Use simplicity and familiarity to help viewers connect with your video, even if you’re showcasing something they haven’t done themselves.
Oyster
Anatomy of the Video
Style: 2D Animation
Industry: B2B
Platform: LinkedIn
Elements: Consistent Branding, Clear CTA, On-Screen Text
Objective: Acquisition
Turnaround: 6 to 8 Weeks
Analysis of the Creative
Oyster begins their ad with a hypothetical situation that’s probably not-so-hypothetical for their viewers. By opening with the line, “Imagine you’re working at a growing tech company, and ready to expand globally,” they’re setting themselves up for success with viewers who are working at a globally expanding tech company. Once the right viewers hear the first line, they’re inclined to stick around, understanding the ad was made with them in mind. (Nope, it’s not a coincidence; just effective digital targeting.)
With a remote workforce, companies now have the opportunity to hire talent from all around the globe. But each location comes with its own regulations, which can make it difficult to manage. To make sure businesses know they have options, Oyster has used an animated explainer video to share how their product can solve a key problem for growing B2B brands.
Animated explainer videos are a popular B2B video type — but that doesn’t mean D2C brands should avoid them. No matter what industry your brand is in, animated explainers can help you effectively tell your brand’s story.
Need video specs for CTV platforms? Your Guide to Connected TV Video Ad Specs
Rad Power Bikes
Anatomy of the Video
Style: Live Action
Industry: Auto and Vehicle
Platform: Television (Linear and CTV)
Elements: Effective Branding, Engaging Dialogue, Product In-Use
Objective: Product Marketing
Turnaround: 6 Weeks
Analysis of the Creative
If biking is your favorite form of transportation, it’s likely this ad caught your eye pretty quickly. Rad Power Bikes uses a combination of funny stats, value propositions, and product visuals to keep viewers engaged throughout the video. While speaking directly into the camera for most of the ad, the actor explains some of the benefits of the product, including how simple it is to switch between peddling and the power feature.
If you want to create a similar ad for your own brand, think about the benefits your product has on consumers’ lives. Brands similar to Rad Power Bikes might ask themselves how they can improve consumers’ commutes. If you’re a beauty or fashion brand, how do you help consumers feel more confident? If you’re a wellness brand, how do you help consumers improve their health? No matter your industry, identify the value you bring consumers — and create your next video campaign with that in mind.
Related: Learn how woom Zooms to Peak Connected TV Performance With MNTN.
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