Video Ad Creative We Can’t Stop Thinking About | February 2025 

At QuickFrame, we put a high premium on ad creative. You can have the most cutting-edge product on the market, but if your video ads don’t sparkle, you’re going to have a hard time turning passive prospects into passionate consumers.

That’s why, each month, we round up a selection of the best ad creative we’ve helped brands create to help you generate concepts for your future campaigns. (Who needs to schedule an hours-long creative brainstorming session when you can just watch some videos, y’know?)

Dive into this month’s top picks below.

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Boston Consulting Group

Anatomy of the Video

Style: Live Action

Industry: B2B

Platform: LinkedIn 

Elements: Background Music; On-Screen Captions; Real Employees

Objective: HR & Recruiting

Turnaround: 8 to 10 Weeks 

Analysis of the Creative

Boston Consulting Group created this culture video to promote their services, knowledge, and available roles. This video showcases the roles each team member holds and how they work together to drive the company’s success. By including actual employees in this interview format, they’ve humanized their organization and created an authentic-feeling video with the potential to connect with viewers. 

At exactly two minutes, this video is perfect for several different use cases, including YouTube, the company’s careers webpage, and even LinkedIn. Each of these spots can help potential clients and employees understand more about the organization. They can also create shorter cutdowns of this video to share across other social media platforms. 

If you’d like to create a culture, HR, or recruiting video for your organization, think about how you can most effectively showcase your company through video marketing. One way to get started is to take a look back at your brand’s tone, voice, and overall presence. This ad, for example, shows that BCG is professional but still maintains a sense of familiarity. Once you understand how you want your brand to come across to your viewers, it’s time to finalize your message and craft a clear CTA that inspires viewers to take action. 

Explore similar videos on Made with QuickFrame. 

FindANeighborhood

Anatomy of the Video

Style: Live Action

Industry: Real Estate Technology 

Platform: TV (Linear and Connected TV) 

Elements: Consistent Branding; User Experience Example; Voiceover 

Objective: Brand Marketing

Turnaround: 8 to 10 Weeks 

Analysis of the Creative

This made-for-TV ad showcases a family in a specific but familiar situation: moving. FindANeighborhood used this video to show how families who are dealing with relocating can make sure everyone’s needs are met during the process. 

In this video, the daughter of the family wants to make sure there will be other kids her age, the opportunity to enjoy outdoor activities, and (of course) great trick-or-treating around Halloween. Even if viewers aren’t in this exact situation, they’ll be able to relate to the scenario in the video and understand how FindANeighborhood can help them, well, find the right neighborhood. 

Like many good ads, this one is (in part) successful because the ad has a clear target audience and serves as a reminder to find your audience, even when you have a unique use case. If you want to create a similar TV ad, you’ll need to understand the use cases where people need your product or service. 

Panera 

Anatomy of the Video

Style: User-Generated Content 

Industry: Food and Beverage

Platform: TikTok

Elements: Exclusive Deal; In-Store Experience; Product Visuals

Objective: Brand Marketing

Turnaround: 6 Weeks 

Analysis of the Creative

I think we can all agree that Panera’s broccoli cheddar soup is a solid comfort meal, right? They’ve leaned into this belief to make sure current and potential customers know they have the perfect meal for every mood. In this video ad, they showcase some of their different meals — and how customers can match their moods to their meals. They’ve also included a deal in the video, encouraging customers to make a purchase. 

If you want to create a similar video, think about how your products make your customers feel and the different use cases you can showcase. You can expand this idea beyond just moods, too — you might want to pair your product or service with an event, an astrological sign, or a season. For example, a restaurant might have an opportunity to showcase different products when the Big Game comes around every February by promoting a different product for each of the two teams. No matter what you choose, make sure it aligns with both your brand and your audience. 

Need video specs for CTV platforms? Your Guide to Connected TV Video Ad Specs