Video Ad Creative We Can’t Stop Thinking About | January 2025
At QuickFrame, we put a high premium on ad creative. You can have the most cutting-edge product on the market, but if your video ads don’t sparkle, you’re going to have a hard time turning passive prospects into passionate consumers.
That’s why, each month, we round up a selection of the best ad creative we’ve helped brands create to help you generate concepts for your future campaigns. (Who needs to schedule an hours-long creative brainstorming session when you can just watch some videos, y’know?)
Dive into this month’s top picks below.
Need video specs for social platforms? Social Media Video Ad Specs & Placements Guide
Affinity Federal Credit Union
Anatomy of the Video
Style: Post-Production
Industry: Finance
Platform: Television (Linear and Connected TV)
Elements: Consistent Branding, On-Screen Text, Voiceover
Objective: Brand Marketing
Turnaround: 3 Weeks
Analysis of the Creative
If you’re starting the new year without any video assets, you’re probably pretty worried about your 2025 video marketing strategy. The good news? Post-production assets are here to save the day, and we’ve pulled this Affinity Federal Credit Union ad as a great example.
Even without their own video assets, Affinity Federal Credit Union created a high-quality ad for television. A QuickFrame Maker used stock images, on-screen text, motion graphics, and more, to create this informative brand marketing video. These post-production video assets explain one of the services the bank provides while focusing on key value propositions that are important to customers.
If you’re looking for a budget-conscious approach to video marketing, post-production assets are a great solution! Like this example shows, they can help you successfully convey your message without a full-scale production or video shoot.
Ironclad
Anatomy of the Video
Style: Live Action
Industry: B2B
Platform: LinkedIn
Elements: Background Music, User Experience Overview, Voiceover
Objective: Acquisition
Turnaround: 6 to 8 Weeks
Analysis of the Creative
This B2B video marketing example feels chaotic at first, with team members passing documents back and forth (and back and forth again). But once the Ironclad solution is implemented, the ad changes tone and becomes more confident. This tone — conveyed by body language, smiles, and the actors’ personas — shifts to showcase how sure consumers can feel about working with Ironclad.
Built for a B2B audience, this ad effectively conveys the issue many B2B viewers have: a seemingly endless review process for documents. By understanding their audience’s problems, Ironclad can create an effective representation of this problem before showcasing how their offering solves it.
If you want to create a similar video ad in 2025, think about how your consumers’ tones might change once they’ve implemented your product. Are they like Ironclad’s consumers, who have a shift from chaotic to confident? Or maybe it’s a shift that allows them to offload more mundane / business-related work so they can put on their creative hats and get back to the parts of the job they love. (ICYMI: that’s what QuickFrame does for video makers! We handle the brief, payment, and communication so you can focus on, you know, actually making the videos.)
Need video specs for CTV platforms? Your Guide to Connected TV Video Ad Specs
Refuel Agency
Anatomy of the Video
Style: Live Action
Industry: B2B
Platform: Television (Linear and CTV)
Elements: Clear CTA, Consistent Branding, Influencer Introduction
Objective: Brand Marketing
Turnaround: 8 Weeks
Analysis of the Creative
Normally, we tell you how important it is to create content for one specific segment of your audience — and it still is! — but this Refuel Agency ad is a great example of an exception to this rule. Of course, they’ll also want to create content that speaks to their audiences individually, but this specific ad shows how brands can create purpose-driven content based on a shared goal. Since Refuel works with both influencers and brands, the main goal of this ad is to show how the company connects the right people, something both audience segments are interested in achieving.
If you operate a business like Refuel, this ad example might help spark your creative inspiration for 2025. We know it can be difficult to navigate speaking to different audiences, but it can be done! Just like in this example, Refuel used a shared goal as a throughline to reach both influencers and brands, casting a wider net with this B2B CTV creative. They also used social media cut-downs of the videos in this campaign to connect with audiences across different platforms, expanding their impact.
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