Video Ad Creative We Can’t Stop Thinking About | July 2022

At QuickFrame, we put a high premium on ad creative. You can have the most cutting-edge product on the market, but if your video advertising isn’t actively grabbing attention, you’re going to have a hard time turning passive prospects into passionate consumers.

That’s why each month we’ll round up a selection of the best ad creative we’ve recently enabled brand’s to create to help you generate concepts for future campaigns!

Who needs to schedule an hours-long creative brainstorming session when you can just watch some videos?

Dive into this month’s top picks.

Need video specs for CTV platforms? Your Guide to Connected TV Video Ad Specs

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Not Your Mother’s

Anatomy of the Video

  • Type: How-to
  • Style: Live action
  • Industry: Beauty
  • Platform: Youtube/Instagram
  • Elements: On-screen text, motion graphics,
  • Objective: Product Marketing promo
  • Turnaround: 4 weeks

Analysis of the Creative

Did you know that How-to’s are one of the original types of TV commercials? Back in the early days of television, when major corporations produced entertainment strictly to run their ads, rather than simple product spotlights, ads would often show the at-home audience how they can use their products instantly.

This spot from Not Your Mother’s continues this tradition. Yes, the aim is to show off their hair care line, but they do it through a short journey of education and discovery, laying out seven clear steps for getting the most of their product. Whether you’re launching a new line or simply reinvesting in products your consumers already love, how-to videos are a surefire way to easily engage your target audience with content they already crave.

Goodlife Clothing

Anatomy of the Video

  • Type: Brand Commercial
  • Style: Live Action
  • Industry: Fashion
  • Platform: CTV
  • Elements: On-screen text

Analysis of the Creative

We’ve always carried a healthy dose of nostalgia from generation to generation, but the utilization of nostalgia as a tool to attract consumers has grown into an industry in and of itself over the last decade. A dayglo flash of neon or the dulcet tones of a keytar can instantly transport the viewer back in time, leveraging their own past to spark a modern emotion while being served an ad.

In this commercial, Goodlife Clothing riffed on a famous Bugle Boy Jeans spot for their own campaign promoting their line of clothes. Not only does this reimagining tap into the nostalgia of everyone who can remember the original ad, but it also positions Goodlife as a brand getting clever with their creative, making this ad a wink and a nod not just to their audience–but to adland’s history.

Merit America

Anatomy of the Video

  • Type: Social Ad
  • Style: Live Action
  • Industry: Tech/Education
  • Platform: TikTok
  • Elements: On-screen text

Analysis of the Creative

Something that TikTok users love are “day in the life” videos, where they can watch–minute to minute–what their best friends or favorite influencers are up to that day. Merit America smartly chose to lean into this popular TikTok trend in this UGC-style spot.

Taking you through a day in the life of someone already benefiting from using their service creates an impression of social proof, the idea that we are more likely to try something new when we see others try it first. By showing us how easy it is to use their service–and the benefits it can immediate provide–Merit America seamlessly layers in their value props via a video style perfect for the native TikTok experience.

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