Video Ad Creative We Can’t Stop Thinking About | June 2023
At QuickFrame, we put a high premium on ad creative. You can have the most cutting-edge product on the market, but if your video ads don’t sparkle, you’re going to have a hard time turning passive prospects into passionate consumers.
That’s why, each month, we round up a selection of the best ad creative we’ve helped brands create to help you generate concepts for your future campaigns. (Who needs to schedule an hours-long creative brainstorming session when you can just watch some videos, y’know?)
Dive into this month’s top picks below.
Need video specs for social platforms? Check out our Guide to Social Media Video Ad Specs & Placements.
FRSecure
Anatomy of the Video
Style: Live Action
Industry: B2B
Platform: TV (Linear/CTV/OTT)
Elements: Branding, on-location footage, voiceover
Objective: Brand Marketing
Turnaround: 6 weeks
Creative Breakdown
The ad opens with a scene we’re all familiar with: sitting down to dine at a restaurant. But things start to go awry when the dishes are served. On tonight’s menu: social security cards, credit cards, driver’s licenses, passports, and other personal documents. Yum!
This video uses humor in an unexpected way. While the ad is funny, it points out a dangerous risk that businesses (and potential FRSecure clients) face every day: the possibility of accidentally serving up customer data.
If you’ve got traditional marketing strategies in mind, this video might seem odd for a B2B ad. But the truth is, cookie-cutter B2B advertising isn’t (cookie-)cutting it anymore. In order to stand out, brands have to break the mold and try something new—just like FRSecure did here!
If you’re looking to create your own ad (including a script with such fire lines as, “Excuse me, I hate to complain, but my passport is under-seasoned”), this is a great video to inspire your team. Take a step back and think about the issue your products solve for your customers. How can you take this idea and add humor (or a different emotional direction, if you like) to make it more engaging?
Need video specs for CTV platforms? Your Guide to Connected TV Video Ad Specs.
Morning Brew
Anatomy of the Video
Style: Motion Graphics
Industry: B2B
Platform: Other
Elements: Branding, on-screen text, product visuals
Objective: Brand Marketing
Turnaround: 10 days
Creative Breakdown
Grab your oven mitt—it’s time for a sizzle reel! These videos are those short, snappy promos that showcase your product or service’s best features in an exciting light. They’re also a great way to quickly showcase your brand’s overall impact in the industry. It’s like a trailer for the action movie that is your product (or service).
As you can see from this video, there are quite a few brands under the Morning Brew company umbrella. Since they’re trying to create an overview of their entire company, a sizzle reel allowed them to efficiently show off several different products and publications.
Through on-screen text, they’ve included several value propositions for potential advertisers, including information on the company’s growth and audience, inciting a fear of missing out (hey there, FOMO) on this opportunity.
These are all great, but the best part here is the authentic branding. Morning Brew knows who they are as a brand, and they keep that voice consistent throughout the sizzle reel. While some brands wouldn’t be able to pull off some of the lines in the video, Morning Brew does it effortlessly. Why? Because they’re not trying to pull something off—they’re just using their authentic brand voice.
Sizzle reels may look different for every brand, but the good news is, you can create one for nearly every industry. If you’re not sure what to include, think about the parts of your brand you want to show off. Some behind-the-scenes shots of your team at work? Some product content? A combination of the two? Something else even we haven’t thought of? Your options are endless!
Anatomy of the Video
Style: Live Action
Industry: B2B
Platform: TV (Linear/CTV/OTT)
Elements: Branding, on-screen Reddit posts, voiceover
Objective: Brand Marketing
Turnaround: 6 weeks
Creative Breakdown
Just like the FRSecure ad above, these spots rewrite the B2B marketing playbook. And if you’re going to try this yourself, one of the most important things to remember is that your B2B audience isn’t the multimillion-dollar, international company itself. (That would be kinda weird, actually.) Instead, it’s regular people, just like you and me, making decisions at work.
With a hauntingly funny ad, Reddit for Business shows advertisers how they can use the platform to reach their target audience. By including visuals from the platform, B2B marketers and advertisers can envision how their own ad might look on Reddit. They’ve also included a clear CTA at the end of the video to encourage viewers to head directly to their website.
To create a similar video strategy, think of some unconventional ways someone might use your product or service. This video, for example, asked the question: what would happen if an advertiser wanted to reach bored ghosts on Reddit?
Is it a weird question? Sure. Did it create a funny, engaging video? Absolutely.
Don’t be afraid to think outside the mortal world box.
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