Video Ad Creative We Can’t Stop Thinking About | June 2024

At QuickFrame, we put a high premium on ad creative. You can have the most cutting-edge product on the market, but if your video ads don’t sparkle, you’re going to have a hard time turning passive prospects into passionate consumers.

That’s why, each month, we round up a selection of the best ad creative we’ve helped brands create to help you generate concepts for your future campaigns. (Who needs to schedule an hours-long creative brainstorming session when you can just watch some videos, y’know?)

This month, we’re taking a look at several television ads built for linear, Connected TV (CTV), and Over-the-Top (OTT) placements. Let’s dive into the examples! 

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Affinity Federal Credit Union  

Anatomy of the Video

Style: Live Action

Industry: Finance

Platform: TV 

Elements: Background Music, Motion Graphics, On-Screen Text

Objective: Brand Marketing 

Turnaround: 3-4 Weeks

Analysis of the Creative

In this video ad, Affinity Federal Credit Union connects with their audience by creating community-driven content. They’ve included several scenes in this ad to reach people in different financial situations. Whether viewers are opening their first checking account or leveling up their business finances, they can likely relate to at least one of the situations shown. 

The upbeat background music, visuals of happy customers, and overall optimistic message also work together, encouraging viewers to have positive emotions about the ad. By consistently creating ads that make viewers feel this way, this content can lead to them feeling positive about the brand overall. 

If you’re looking for a way to drive a positive emotional connection between your brand and your audience, think about the emotions you want associated with your brand. Do you want viewers to feel uplifted after interacting with your company? Inspired? Confident? No matter your answer, create content that elicits these emotions. You can adjust the script, background music, voiceover, and more to effectively convey your message. 

But remember — emotions can drive different outcomes for different audiences, so you’ll want to add this content to your testing strategy. Once you’ve learned a bit more about your audience’s preferences, you can use your creative analytics to inform future content. 

Need video specs for CTV platforms? Your Guide to Connected TV Video Ad Specs

Burrow

Anatomy of the Video

Style: Live Action

Industry: Home and Appliances

Platform: TV

Elements: Product Visuals, Seasonal Sale Promotion, Voiceover

Objective: Brand Marketing 

Turnaround: 3-4 Weeks

Analysis of the Creative

This Burrow ad brings together several visual elements to promote the brand. While the ad is mostly live action on location, they’ve also tied in a bit of user-generated content (UGC) to show day-to-day durability. (Plus, the UGC features a cute dog, so it’s really a win-win.)

The most appealing part of this video is how Burrow showcases the simplicity of assembling their products. We all know the words “easy assembly” printed on the side of boxes aren’t always accurate, so Burrow decided to alleviate concerns by showing how it’s done. By providing footage of people putting the furniture together, they can prove to the audience that it can actually be assembled quickly and easily. To wrap it all up, the brand includes a clear CTA combined with an offer at the end of the ad to drive interest. 

If you want to create a similar ad for your brand, think about the basics your awareness-level consumers want to know. What questions might they ask? What information do they need to know about your brand? Then, once you’ve covered those points, lead them to your website (with a clear CTA and an offer) for the details. 

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Sheetlabels.com 

Anatomy of the Video

Style: Live Action

Industry: CPG and B2B

Platform: TV

Elements: Background Music, Product Examples, Voiceover

Objective: Product Marketing

Turnaround: 4-6 Weeks

Analysis of the Creative

Honestly, we love this ad so much that we might create a canned product so we can make some cool labels.  

This Sheetlabels.com ad quickly goes from boring (don’t worry, it was intentional) to exciting. This change shows brands how they can level up and stand out from the competition. While the ad uses bacon jam as a specific example, many different businesses can relate to the issues mentioned in the video. Nearly every existing market is saturated with competition, so Sheetlabels.com wants to help companies stand out with effective branding. 

If you want to use a similar message to encourage customers to level up with your products, start by looking at your key value propositions. How does your product help consumers (or, in this case, other businesses)? What problems does your product solve? Once you’ve got these ideas in mind, plan your video content around them. With relevant examples and situations, you’ll be able to engage with your audience and drive interest in your product. 

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