Video Ad Creative We Can’t Stop Thinking About | March 2022 Edition

At QuickFrame, we put a high premium on ad creative. You can have the most cutting-edge product on the market, but if your video marketing isn’t actively grabbing attention, you’re going to have a hard time turning passive prospects into passionate consumers.

That’s why each month we’ll round up a selection of the best ad creative we’ve recently enabled brand’s to create to help you generate concepts for future campaigns! 

Who needs to schedule an hours-long creative brainstorming session when you can just watch some videos?

Dive into this month’s top picks.

Learn More: Social Media Video Ad Specs & Placements Guide

Roar

Anatomy of the Video

• Type: Product Spotlight
• Style: Live Action
• Industry: Food and Beverage
• Platform: Connected Television, OTT, Linear TV
• Elements: In-studio Production, Motion Graphics, On-screen Text
• Objective: Brand Marketing, Product Marketing
• Turnaround: 2 weeks

Analysis of the Creative

Energy is the name of the game in this ad from beverage brand Roar. With a burst of music to usher us into a world so vibrant and colorful you can practically taste it, the ad utilizes a mix of close up shots of their product line with motion graphics and value props (via on-screen text) to give the 30-second spot forward momentum.

The ad creative’s true genius is super subtle, and that’s exactly what makes it so perfect. The tagline Roar frontloads–both in the ad and directly on their bottles–is “Complete Hydration.” To support that statement on an almost subconscious, pseudo-psychological level, the creative frequently focuses on close-up shots of liquid flowing from the bottle, zooming into the condensation as it trickles down the word “Hydration,” a sly, subliminal wink to the audience you can’t help but tip your hat to.

Self

Anatomy of the Video

• Type: Short-Form Ad
• Style: Live Action
• Industry: Fintech
• Platform: TikTok, Instagram
• Elements: Voice Over, On-screen Text
• Objective: Brand Marketing
• Turnaround: 3 weeks

Analysis of the Creative

We’ve all been there. Your boss has said to you, “We gotta start a TikTok!” and you’ve looked at them thinking, “But I’m in my thirties!” Here’s the thing: you don’t need to be “The Gen-Z Whisperer” to extract some TikTok video ideas for your next ad spot.

This short-form ad from Self utilizes the visual and sonic vibes of the content you expect to see on TikTok. This is what we call native video content, meaning that this spot can seamlessly blend into the experience users want out of their TikTok feeds, or even Instagram Reels.

Take note of the aspect ratio, the first person perspective, and especially the robotic-like voice over–a perennial A.I. audio trend TikTokers love to leverage. Using creative elements TikTokers are accustomed to will help audiences see your brand as keyed into the viral landscape of the next generation.

Getaroom

Anatomy of the Video

• Type: Explainer
• Style: 2D Animation
• Industry: Travel and Hospitality
• Platform: YouTube, Facebook
• Elements: Voice Over, On-screen Text, Motion Graphics
• Objective: Acquisition, Brand Marketing
• Turnaround: 3 weeks

Analysis of the Creative

If you asked a random assortment of strangers, “What is the one thing you’ve missed most since March of 2020,” what do you bet a good majority of them would say traveling? 

What Getaroom is providing with their ad creative is the promise to make your first adventures back out into the world as stress-free as possible by connecting consumers to the best deals on rooms across the globe. 

They’re able to do this with a pointed voice over narration that plainly lays out their value props, all told through dynamic 2D animation that absolutely grabs your attention–in a budget friendly way. If Getaroom had wanted to spotlight the real sites that travelers want to visit, it’d have required a much larger budget and production crews around the world. With animation, they are able to take the viewer to all these places–without ever having to leave the studio. 

Olly 

Anatomy of the Video

• Type: Product Focus
• Style: Live Action
• Industry: Health and Wellness
• Platform: eCommerce sites, display, social media
• Elements: Post-Production Editing, Motion Graphics,
• Objective: Product Marketing, eCommerce, Direct Response
• Turnaround: 13 days

Analysis of the Creative

Who needs to feature one video when you can show a bunch all at once! That’s exactly what Olly did in this ad creative for their line of children’s sleep-support gummy vitamins.

With a clear target audience in mind–beleaguered parents well aware of the headaches caused when getting their kids to bed–they then conveyed their story strictly through post-production editing. By layering in a few additional creative elements, like motion graphics and on-screen text, they were able to refresh and repurpose previously produced ad creative into new video content. 

While you may think that compiling all those individual videos into one spot would make this ad feel super chaotic and busy. But that’s not what happened. Instead, by including multiple perspectives on a universal plight parents across the world can commiserate with, their ad inspires the sense in the viewer that every family could use a little Olly in their lives.

CHECK OUT LAST MONTH’S PICKS: Video Ad Creative We Can’t Stop Thinking About | February 2022 Edition