Video Ad Creative We Can’t Stop Thinking About | March 2023

At QuickFrame, we put a high premium on ad creative. You can have the most cutting-edge product on the market, but if your video ads aren’t actively grabbing attention, you’re going to have a hard time turning passive prospects into passionate consumers.

That’s why each month we’ll round up a selection of the best ad creative we’ve recently enabled brands to create to help you generate concepts for future campaigns!

Who needs to schedule an hours-long creative brainstorming session when you can just watch some videos?

Dive into this month’s top picks.

Need video specs for CTV platforms? Your Guide to Connected TV Video Ad Specs


Anatomy of the Video

Style: Short-Form Ad 

Industry: Fashion and Apparel 

Platform: TikTok

Elements:  Native TikTok elements, voiceover, on-location footage

Objective: Brand Marketing

Turnaround: 3 weeks

Analysis of the Creative

With the goal of brand marketing, this Adidas video highlights the products, the store, and the brand, all while still centering the customer experience. 

By showing their experience trying on clothes in the store, the actor in this video also promotes different products, each of which can have several different use cases. Since many people automatically associate Adidas with sports and athletic apparel, this ad has the ability to catch the attention of consumers who might have otherwise tuned out when they saw an athletic apparel ad. 

Even with several moving parts in this video, the elements still come through in a relatable and accessible way. With this strategy, Adidas hopes to show how their products have several use cases, which can help them appeal to a wider audience. 

Explore similar videos on Made with QuickFrame.


Anatomy of the Video

Style: Commercial

Industry: Electronics and Technology

Platform: TV (Linear/CTV/OTT)

Elements: Voiceover, customers using the products, on-screen branding elements 

Objective: Acquisition and Product Marketing

Turnaround: 8 weeks

Analysis of the Creative

Even if you haven’t used an electric scooter yet, you’ve likely seen one on the street and been curious about them—and GOTRAX is using video marketing to show you exactly how fun they can be. 

They’ve also implemented an effective voiceover, which explains how their products differ from competitors. By showcasing their products and happy customers, they’ve created an appealing visual element to make potential customers want to learn more about the experience. 

Plus, by combining the visuals and the voiceover, this video creates an emotional response for the audience. Between the smiling people in the video and the optimistic voiceover, GOTRAX is aiming to leave viewers feeling happy—and inspired to go to their website. 

This video is clearly focused on acquiring new customers and marketing their available products. If you can focus on your goals throughout the entire video production process, you’ll be able to spend more time creating video content rather than worrying about smaller details. 

With well-established goals, clear product marketing, and engaging elements, GOTRAX is hoping to encourage current and potential customers to learn more about the brand and its products. 

Need video specs for social platforms? Social Media Video Ad Specs & Placements Guide


Anatomy of the Video

Style: Short-Form Ad 

Industry: Fashion and Apparel 

Platform: TikTok

Elements: On-screen text, voiceover, social media trend 

Objective: eCommerce and Brand Marketing

Turnaround: 2 weeks

Analysis of the Creative

Quay is taking note of the “morning routine” social media trend and using it as an opportunity to show off their products through a UGC-style video. 

Through this fun and relatable content type, the actor shares footage from different moments in their day—including getting ready, going to the gym, and having a meal—and then discusses how Quay products fit into those experiences. Even though the actor doesn’t try on every pair of sunglasses, viewers can still get a glimpse into other product options from the brand. 

By seizing the opportunity of a relevant trend, this content will seem like a standard TikTok video, rather than an ad. With this strategy, Quay hopes to gain the attention of a wider audience, showcase their products, and grow their brand across social media. 

Though this is a successful example, remember: not every trend is for every brand. Before jumping on a social media trend, make sure it aligns with your brand’s values, goals, and objectives. 

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