Video Ad Creative We Can’t Stop Thinking About | May 2024

At QuickFrame, we put a high premium on ad creative. You can have the most cutting-edge product on the market, but if your video ads don’t sparkle, you’re going to have a hard time turning passive prospects into passionate consumers.

That’s why, each month, we round up a selection of the best ad creative we’ve helped brands create to help you generate concepts for your future campaigns. (Who needs to schedule an hours-long creative brainstorming session when you can just watch some videos, y’know?)

This month, we’re taking a look at several television ads built for linear, Connected TV (CTV), and Over-the-Top (OTT) placements. Let’s dive into the examples! 

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Ancient Nutrition 

Anatomy of the Video

Style: Premium Live Action

Industry: Food & Beverage

Platform: TV 

Elements: Branding, Product Visuals, and Upbeat Background Music 

Objective: Brand Marketing

Turnaround: 6 to 8 Weeks 

Analysis of the Creative

This Ancient Nutrition ad has us ready to grab a green drink and go for a hike. By showcasing the product, its packaging, and someone enjoying it, this ad does a great job of hyping the brand up for viewers. And with close-ups of the fruits and vegetables included, viewers can quickly know which ingredients to expect in their products. 

Value propositions delivered through the voiceover and on-screen text also give viewers a chance to understand the benefits. By including that information at the beginning of the ad, interested viewers can connect quickly and remain engaged throughout the entire video. 

While it might sound counterintuitive, Ancient Nutrition provides a high-level overview of their product by diving deep into some of the details. To create a similar video idea for your brand, think about the elements that go into your products and services. How can you break down your product into bite-sized components, making it easier for viewers to understand? 

Need video specs for CTV platforms? Your Guide to Connected TV Video Ad Specs

CurrentBody

Anatomy of the Video

Style: Post-Production

Industry: Beauty

Platform: TV 

Elements: On-Screen Text, Product Visuals, Reviews

Objective: Brand Marketing 

Turnaround: 6 to 8 Weeks 

Analysis of the Creative

Did we pick this video because it excited us, or because it scared us a little? Maybe a little of both? (We keep telling you that emotion drives action.) Anyway, this CurrentBody ad is eye-catching, fast-paced, and engaging throughout. 

The on-screen text swiftly moves viewers through the ad, showcasing product visuals and lots of people using the product. Plus, by including reviews from major publications and user-generated content (UGC), CurrentBody promotes trust in the business. 

One Statista study found 93.4% of respondents read customer reviews before purchasing something from a digital retailer that was unfamiliar to them. By including this in their brand marketing video ads, CurrentBody can get in front of their consumers, answering the questions before they’ve even asked them. 

If you’re looking for a way to create a similar video, consider how you can drive social proof for your brand. Do you have dazzling customer reviews to include? Or quotes from popular publications like CurrentBody? No matter how you decide to build trust in your brand, make sure your strategy focuses on authenticity and driving real connections with your viewers. 

Explore similar videos on Made with QuickFrame. 

Talkspace 

Anatomy of the Video

Style: Premium Live Action

Industry: Health and Wellness

Platform: TV

Elements: Consistent Branding, User Experience Preview, Voiceover

Objective: Brand Marketing

Turnaround: 6 to 8 Weeks 

Analysis of the Creative

This Talkspace ad is quite the change of pace from the first two examples, but it’s just as engaging and effective. The ad itself feels supportive, empathetic, and understanding — three attributes Talkspace would likely want associated with their brand. 

We really love how this ad showcases the different ways consumers can access the brand’s services. In the video, the actors communicate with their therapists and use Talkspace in various ways, including through a tablet, desktop, and mobile device. These different scenarios allow the brand to connect with potential customers who weren’t aware of the different options, opening more viewers up to learning more about the services. 

To create a similar ad, think about the words you want customers to associate with your business. Do you want people to feel empowered? Confident? Safe? Supported? No matter the terms you choose, find ways to weave them into your video marketing strategy and leave a lasting impression on your audience. 

Need video specs for Social platforms? Social Media Video Ad Specs & Placements Guide