Video Ad Creative We Can’t Stop Thinking About | November 2022

At QuickFrame by MNTN, we put a high premium on ad creative. You can have the most cutting-edge product on the market, but if your video ads aren’t actively grabbing attention, you’re going to have a hard time turning passive prospects into passionate consumers.

That’s why each month we’ll round up a selection of the best ad creative we’ve recently enabled brands to create to help you generate concepts for future campaigns!

Who needs to schedule an hours-long creative brainstorming session when you can just watch some videos?

Dive into this month’s top picks.

Need video specs for CTV platforms? Your Guide to Connected TV Video Ad Specs

Need video specs for Social platforms? Social Media Video Ad Specs & Placements Guide


Calpak

Anatomy of the Video

  • Type: Entertainment and promotional 
  • Style: Cel animation
  • Industry: Fashion and apparel 
  • Platform: TV (Linear/CTV/OTT) and Instagram
  • Elements: Animations, product photos, and voiceover
  • Objective: Content marketing and editorial
  • Turnaround: 3 weeks 

Analysis of the Creative

Calpak worked with QuickFrame to create this effective, authentic, and endearing ad to celebrate the company’s anniversary. 

Viewers are first drawn in with a recognizable voiceover script, one that circulated on TikTok and Instagram Reels not long ago. The initial audio, just like this one, starts off with: “It all started when my mom met my dad, and they had me.” Then, it shows the face of the person speaking and says, “Hi, my name’s Ryan, and my life is kinda crazy.” Typically, these videos were used to show a person who looks like a combination of two celebrities or famous characters. One TikTok user breaks it down in this video

By taking this audio and putting their own twist on it, this Calpak video gives many viewers an instant feeling of familiarity. Once this audio draws viewers in, Calpak begins speaking transparently about the company, its founders, and the brand’s evolution to more efficiently connect with current and potential customers. This is especially important for Gen Z and Millennial audiences who highly value authenticity and transparency from brands. 

In just 30 seconds, Calpak engages viewers through creative storytelling strategies, which drives a deeper connection with the brand, increasing conversion rates and trust in your brand. In fact, one study found the following: if customers love a brand story, 55% are more likely to buy the product in the future, 44% will share the story, and 15% will buy the product immediately. 

With this engaging strategy, they’re working to build stronger relationships with their existing customers, promote loyalty, and increase new conversions. Congratulations on another year around the sun, Calpak! 

Palmolive by Colgate

Anatomy of the Video

  • Type: Promotional
  • Style: 3D 
  • Industry: Consumer packaged goods (CPG) 
  • Platform: Ecommerce site
  • Elements: Background music, on-screen text, product images, and engaging animations
  • Objective: Ecommerce 
  • Turnaround: 2 weeks

Analysis of the Creative

Another congratulations is in order! In celebration of winning the EPA Partner of the Year award, Palmolive worked with QuickFrame to create a video ad highlighting their products and the benefits that helped them win. 

Sustainability is critical to many customers, and a continually increasing number of people consider this issue while shopping. According to Forbes, “Today, nearly 90% of Gen X consumers said that they would be willing to spend an extra 10% or more for sustainable products, compared to just over 34% two years ago.” As many people and brands work toward sustainability initiatives, Palmolive is taking this opportunity to show how their products can benefit consumers while also keeping the environment in mind. 

By focusing on and discussing issues important to the business and consumers, Palmolive can effectively create an authentic relationship with their audience, drive more purchases, and take a stand for the issues they care about most. 

Rumpl

Anatomy of the Video

  • Type: Promotional
  • Style: Standard live action
  • Industry: Consumer packaged goods (CPG) 
  • Platform: TV (Linear/CTV/OTT) 
  • Elements: Actors, products, and outdoor imagery/activities
  • Objective: Content marketing and editorial 
  • Turnaround: 1 month

Analysis of the Creative

Unless this is your first time on our site, you’ve probably seen us write (or speak) about how important it is for brands to know their audience — and this Rumpl ad is a great example of why it’s so critical. 

With the locations and activities in this video, Rumpl immediately appeals to a segment of their target audience: outdoor enthusiasts! This video showcases traveling, camping, and spending time together in nature, all of which are relatable experiences for many of their current and potential customers. But don’t worry — they didn’t forget about their products. While the video’s storyline centers around the consumer, all the experiences are made better (and more comfortable) with Rumpl products. 

With this strategy, Rumpl hopes to connect with customers through relevant situations and then show how their products can help enhance those experiences.

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