Video Ad Creative We Can’t Stop Thinking About | November 2024

At QuickFrame, we put a high premium on ad creative. You can have the most cutting-edge product on the market, but if your video ads don’t sparkle, you’re going to have a hard time turning passive prospects into passionate consumers.

That’s why, each month, we round up a selection of the best ad creative we’ve helped brands create to help you generate concepts for your future campaigns. (Who needs to schedule an hours-long creative brainstorming session when you can just watch some videos, y’know?)

Dive into this month’s top picks below.

Need video specs for social platforms? Social Media Video Ad Specs & Placements Guide

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Boost Mobile 

Anatomy of the Video

Style: Animation 

Industry: Electronics and Technology

Platform: Website, Instagram, TikTok 

Elements: Creative Storytelling, Engaging Animations, Seasonal Music

Objective: Branded Content and Entertainment 

Turnaround: 3.5 Weeks

Analysis of the Creative

One of our favorite videos made with QuickFrame this Halloween season is this Boost Mobile ad. Admittedly, many of us are Halloween fans over here, so we’re biased — but this animation really captured our attention. 

At one minute and 38 seconds in length, this video is long enough to tell a pretty in-depth story. We know; we talk a lot about short-form video (and we mean short, often just six or so seconds), but this ad is a great example of how valuable longer-form content can be, too. This video may have been built for Boost’s website and blog (which is a great home for content that may run longer than your average social media video) but with a few minor creative tweaks, they were also able to run it on Instagram and TikTok as well. 

If you want to create an animated video for your brand, think about the ways you can engage your customers with relevant situations. Boost Mobile knows their audience doesn’t want to pay an arm and a leg for phone service, so they’ve leaned into that joke through this seasonal animation. If you want to lean into the humorous side of things, think about it like creating an inside joke. Sure, it creates engaging content, but it can also foster relatability when your customers know they’re in on the joke you’re making. 

Explore similar videos on Made with QuickFrame. 

Shopify 

Anatomy of the Video

Style: Live Action 

Industry: B2B

Platform: Instagram

Elements: Branding and Logos, Motion Graphics, Familiar Sound Effects 

Objective: Acquisition

Turnaround: 10 Weeks

Analysis of the Creative

Speaking of short-form ads built for social media, this Shopify ad is a great example. This creative 15-second video is an effective way to connect with small business owners. 

From the beginning of the ad, Shopify uses effective branding, which always makes us happy. By opening and closing the short video with a logo, they’ve solidified their branding in the minds of viewers. Plus, they include the brand name a few times in the voiceover, making sure viewers keep them top of mind. 

They’ve also added an interesting sound element. In addition to the voiceover and background music, they’ve included a ding that’s typically included in ecommerce conversions. In other words, when you check out online, you might hear this ding. (We hear it a lot when we’re buying things we don’t need on Etsy.) Just like getting a message on your computer is associated with a specific sound, this noise can drive familiarity for viewers and encourage them to watch the rest of the ad. 

If you’re looking to create a similar video, think about the ways your product or service helps your customers. How does it make their lives easier? In this video, Shopify showcases how simple they can make the conversion process on your website. Use that as inspiration to show your customers how much your brand can help them with relevant pain points. 

Need video specs for CTV platforms? Your Guide to Connected TV Video Ad Specs

Zazzle 

Anatomy of the Video

Style: Live Action 

Industry: Ecommerce

Platform: Television (Linear and/or CTV) 

Elements: Seasonal Elements, Specific Audience Segment, Voiceover

Objective: Brand and Product Marketing 

Turnaround: 6 Weeks

Analysis of the Creative

This Zazzle holiday campaign is a masterclass in audience segmentation! This ad features a specific person — a cat-loving lady who loves pink home decor and clearly does not want to buy generic holiday items for their party. Even if you’re not a cat lady, you might still find the ad interesting or humorous, because its overarching point is that Zazzle has something for everyone, no matter how niche your interests are. 

As folks are gearing up for the holiday season, this ad is a great way to capture attention. We all have at least one person in our lives who is “the hardest to shop for,” and Zazzle creates a solution with custom products. 

If you want to create a similar ad, think about your target customers. What are they interested in? What do they do? And if you’re looking to maintain the seasonal element, think about their holiday season, what they might give and receive as gifts, and even how they decorate. The more you know about your audience, the more you’ll be able to lean into this strategy and connect with viewers through relevant situations.