Video Ad Creative We Can’t Stop Thinking About | September 2022

At QuickFrame by MNTN, we put a high premium on ad creative. You can have the most cutting-edge product on the market, but if your video ads aren’t actively grabbing attention, you’re going to have a hard time turning passive prospects into passionate consumers.

That’s why each month we’ll round up a selection of the best ad creative, made recently with QuickFrame, to help you generate concepts for future campaigns!

Who needs to schedule an hours-long creative brainstorming session when you can just watch some videos?

Dive into this month’s top picks.

Need video specs for CTV platforms? Your Guide to Connected TV Video Ad Specs

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Once Upon a Farm

Anatomy of the Video

  • Type: Promotional 
  • Style: Premium user-generated content (UGC)
  • Industry: Consumer packaged goods (CPG) 
  • Platform: TikTok and Instagram
  • Elements: On-screen text, multiple products, voiceover, and two actors 
  • Objective: Branded content 
  • Turnaround: 4 weeks

Analysis of the Creative

With the rise of YouTube, TikTok, and other social media video, user-generated content (UGC) has become a powerful tool. UGC is content created by users, rather than the brand itself, to promote social proof, product benefits, and more. 

In a quick and informative video, this Once Upon a Farm video ad example shows how brands can highlight happy customers, use cases, and brand benefits. By showing how these products make breakfast (and life in general) easier for busy families, the brand solves a significant pain point for their audience. With this strategy, Once Upon a Farm hopes to show customers genuinely enjoying their products, so other families might want to give them a try as well! 

Freshpet

Anatomy of the Video

  • Type: Informational 
  • Style: Claymation
  • Industry: Animals and pets 
  • Platform: Facebook, website, and blog
  • Elements: Claymation characters, on-screen captions, and voiceover
  • Objective: Branded content, public relations, and corporate communications
  • Turnaround: 4 weeks

Analysis of the Creative

More than ever before, customers care about several aspects of your brand. Most customers — 70% according to Sprout Social — want transparency about where your brand stands on economic, political, and social issues. 

Since consumers want to support brands that align with their own values, they want to know what’s important to you. When many companies begin planning, they imagine their values-based marketing content has to be serious and dry, but this Freshpet video proves you can have fun with it! 

With cute claymation creative and an upbeat voiceover, this video explains the brand’s community initiative and encourages viewers to nominate their favorite animal shelters to help improve the lives of rescue pets. This strategy shows off Freshpet’s commitment to their values and encourages viewers to connect with them on this emotional level. If you’re ready to connect with your audience, consider how you can create similar values-based content for your business. 

Harken

Anatomy of the Video

  • Type: Educational 
  • Style: 2D motion graphics
  • Industry: Food and beverage
  • Platform: Website and blog 
  • Elements: Animation, graphics, on-screen text, and voiceover
  • Objective: Content marketing and editorial 
  • Turnaround: 3.5 weeks

Analysis of the Creative

Many brands avoid educational content because they’re afraid it has to be complicated and in-depth, but this quick video is a great example of how brands can personalize educational content. In just 15 seconds, Harken tells consumers about their products and shows how much they take pride in crafting the best possible wine. 

By walking customers through this information in a visually appealing way, viewers are engaged throughout the entire video, allowing them to focus and learn more about the process. With this strategy, Harken hopes to inform their customers about the care they put into every product, creating trust between the brand and the consumer. Plus, this specific video has a behind-the-scenes aspect, making viewers feel like they’re getting exclusive insight about your brand. 

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