Video Ad Creative We Can’t Stop Thinking About | September 2024

At QuickFrame, we put a high premium on ad creative. You can have the most cutting-edge product on the market, but if your video ads don’t sparkle, you’ll have a hard time turning passive prospects into passionate consumers.

That’s why, each month, we round up a selection of the best ad creative we’ve helped brands create to help you generate concepts for your future campaigns. (Who needs to schedule an hours-long creative brainstorming session when you can just watch some videos, y’know?)

Dive into this month’s top picks below. 

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Bones Coffee 

Anatomy of the Video

Style: Live Action

Industry: Food and Beverage

Platform: Television (CTV, OTT, and Linear) 

Elements: Background Audio, Seasonal Elements

Objective: Product Marketing 

Analysis of the Creative

If you’ve always wanted to take a trip to Camp Crystal Lake (or for you “American Horror Story” fans, Camp Redwood), then this Bones Coffee ad is sure to strike a chord. 

We really loved the branding throughout, especially since the beginning of the ad has nothing (seemingly) to do with coffee. But as we get further into the ad — making our way to Bones Lake Summer Camp — we learn the presumed bad guy isn’t really bad; he just hasn’t had his Bones Coffee yet. 

As we move into the fall and Halloween timeframes, this ad is a great asset to have. With a combination of humor, nostalgia, and seasonal elements, this video catches viewers’ attention and keeps them hooked throughout the ad. 

As your brand creates seasonal elements for the rest of the year, keep in mind how you can engage your audience through different situations. Would your audience relate to a camp setting like this ad? Or would they find more familiarity at a ski lodge? No matter where your ad takes place, keep your audience in mind throughout production so they can stay engaged throughout the ad. 

Need video specs for social platforms? Social Media Video Ad Specs & Placements Guide

The Bouqs Company

Anatomy of the Video

Style: Live Action

Industry: Consumer Packaged Goods (CPG) 

Platform: Television (CTV, OTT, and Linear) 

Elements: Clear CTA, Motion Graphics, Seasonal Elements

Objective: Brand Marketing 

Analysis of the Creative

In this informational brand marketing ad, The Bouqs Company answers a big question for their audience: how to pronounce the name of the brand. While they do answer the question directly, they also include several fun elements to make the ad memorable. First, they include a Halloween reference, pairing it with some of their seasonal products in the video to remind viewers about any purchases they might need to make for the upcoming holiday. 

But they know their audience isn’t just making floral purchases on Halloween, so they’ve included other examples, too. By showing these different use cases for their products, they can connect with more viewers than they would have with just one example. Whether you’re throwing a Halloween party, want to send someone well wishes, or something else entirely, they’ve used this video ad to show that they’ve got products for every occasion. 

To use this idea in your own video marketing campaign, think about the different times consumers use your product or service. Is it tied to a specific holiday or life event? Are your products typically sent as birthday gifts or purchased for the person who bought them? By understanding the intent and occasions surrounding your consumers’ purchases, you can create content that recreates these situations and resonates with your viewers. 

Explore similar videos on Made with QuickFrame. 

Kitsch

Anatomy of the Video

Style: User-Generated Content 

Industry: Beauty

Platform: Instagram 

Elements: Background Music, On-Screen Text, Product Visuals 

Objective: Brand Marketing

Analysis of the Creative

With this user-generated content-style video, Kitsch can showcase their products through social media marketing. Perfect for Instagram, these quick videos show viewers how these products can fit into their routines. 

While this is a quick video, it still includes lots of information about the product through the on-screen text and voiceover, including the ingredients and benefits. Plus, it has a “before and after” element, which helps viewers see the results of the product. 

If you want to create a similar video, think about the most important elements of your brand or product. What do viewers need to know in the short time they’re watching your social media video? Once you’ve compiled that information, consider how you can condense it for the format — in this example, they combined on-screen text and voiceover — without overwhelming your viewers with too much information. 

Need video specs for CTV platforms? Your Guide to Connected TV Video Ad Specs