Video marketing

What Marketer’s Need to Know About Ad Fatigue

But what is ad fatigue? Think of it like this. What was the last commercial you saw while browsing social media or streaming a show on an OTT or CTV service? Now ask yourself: when was the last time you saw that ad? Once? Twice? Most likely, you’ve seen it way more times than that. When you begin to grow weary of seeing the same commercial again and again, then you know ad fatigue is setting in.

Ad fatigue is a real issue plaguing marketers and it will only get worse as the media landscape continues to be saturated with content. You can counteract this trend through creative analytical data surfaced through broad concepting. This will allow you to generate a stream of fresh, relevant video content that your target audience won’t tire of quickly!

QuickFrame can help you generate and leverage creative analytical data. Contact us today to learn more.

To Continue Reading...

Related Articles

Video marketing

Video Marketers Guide to Product Advertising

Nov 19, 2021
Video marketing

4 Cheat Codes for Using Video Ads in the Gaming Industry

Nov 18, 2021
Video marketing

Video Creatives We Love (November 2021)

Nov 16, 2021
Video marketing

4 Top Tips for Using Video to Advertise Toys

Nov 10, 2021

Do More with Video

Learn how we can help you produce more quality videos affordably and at scale.