This female-founded, female-led DTC swimwear company sought to drive sales on Facebook and Instagram. We tested dozens of creative variables to iterate on production, helping Andie lower CPA, increase brand awareness, and generate a huge library of brand assets.
Andie is a female-founded, female-led company striving to make quality swimsuits that fit at approachable prices. Free shipping, exchanges and returns allow buyers to try on in the comfort of home and keep only what they love.
As a Direct to Consumer brand, Andie relies heavily on Facebook and Instagram as a means of advertising and reaching consumers. As such, Andie wanted to devise a video advertising strategy that would drive online sales and increase overall brand awareness.
QuickFrame devised a bi-weekly testing plan in which original creative variables (including talent, location, swimsuit style and color) were tested over two-week periods. The trends and insights obtained from these tests were used in subsequent weeks. The ultimate goal of this testing strategy was to aggregate learnings and create a library of original hero assets optimized to drive conversions across platforms and audiences.
Increase in video output
Decrease in CPA
Better ROAS than internal creative
Performance Marketing Manager
We’ve had a great experience with QuickFrame! We hired QuickFrame to help create video content that would drive efficient conversions, they stepped in and made the process incredibly easy! They’re fast, cost-efficient, innovative with their testing ideas, and great to work with. We’ve been very impressed with the entire experience, especially performance.