Online healthcare services provider NURX needed a scalable solution to improve DR performance and increase brand awareness. Our brand video production solution was built on learnings from ongoing creative variable testing, reducing CPA well below initial expectations.
Nurx was created with the goal of making healthcare more accessible. They provide prescriptions online, have various birth control options, and offer at-home testing kits, free monthly shipping, and 24/7 customer support with board-certified doctors. Nurx takes the stress out of taking care of yourself by delivering prescriptions and testing kits straight to their customers’ doors each month.
To improve DR performance and increase brand awareness, Nurx wanted to focus on a video advertising strategy that would engage and attract new users while providing a scalable and intelligent solution that builds on its learnings.
QuickFrame devised a 5-week testing plan in which creative variables were tested each week, and then the learnings from those tests determined the creative used in subsequent weeks. Beginning with high-level variables (e.g., talent, value prop), top performing variables were continually isolated and more granular (messaging, motion graphics) ones were added. After a successful performance campaign, Nurx has consistently turned to QuickFrame for affordable broadcast-quality TV, CTV/OTT, and YouTube spots. In under two years, QuickFrame has produced over 12 unique video ads focusing on new product launches, as well as Nurx’s original birth control offering. This multi-year partnership has allowed QuickFrame to function as an extension of Nurx’s brand, speeding up the production workflow.
Lower CPA than NURX goal
Increase in ad spend while remaining ROI positive
Reduction in CPA during campaign
Senior Growth Marketing Manager
QuickFrame is one of the few creative platforms we have partnered with that can keep up with the speed and scale that testing on Facebook demands. With our methodical learning roadmap and quick creation of new videos every week, we were able to see significant improvements in CPA and fascinating insights to guide future creative in just 5 weeks.