Olly came to us seeking eCom product videos to use on Target and Amazon shopping pages. We offered a time- and cost-saving solution, delivering assets well ahead of schedule and increasing OLLY’s content quality scores across .com partners.
OLLY is a vitamin and supplement company dedicated to making nutrition easy to understand, so that consumers can pursue good health without compromise. Their expertly blended, bite-sized gummies help with sleep, immune health, stress, beauty, energy levels and more.
OLLY needed video assets to live on Target’s and Amazon’s product pages within a tight window. They needed an eCommerce video to showcase Olly’s variety of products, and how they can support different aspects of healthy living.
Using Olly’s brand guidelines and existing creative, QuickFrame creators delivered recommendations for the movement and interactions of the products, copy and motion graphics that would be included. Once approved, QuickFrame turned around a first version in just 4 days, a second version 3 days after, and a final, brand approved version just 8 days after approval on the initial storyboards.
Content Quality Score Increase Across .com Partners
Days ahead of schedule
Director of E-commerce, Olly
With a condensed timeline, we were able to send QuickFrame our brand style guide and existing creative assets and they quickly turned around a video that brought those static assets to life with site, sound and motion. We met our deadline with the retailer and liked the video enough that we added it to other retailer product pages as well, improving our content quality score across .com partners.