Creative Analytics: The Next Frontier of Data-Driven Marketing
It’s an understatement to say that the marketing world is making colossal shifts right now. Data privacy regulations, especially the ones Apple has recently implemented, are rewriting the rules on how marketers reach their core consumers.
We know, it’s all a huge headache, but we’ve got a data-driven marketing tool that will solve all of your targeting, measurement, and attribution worries: Creative Analytics.
In this 20-page guide we’ll cover:
- What is Creative Analytics, and how is it a data-driven solution to surfacing nuanced audience insights?
- What are the data privacy changes, and how did they accelerate the need for data-driven alternatives to finding target audiences?
- How to Use Creative Analytics, and what are some ideas you can start executing today?
Over 45% of marketers are already operating data-driven strategies that are six times more likely to increase profits annually. So what are you waiting for? Oh right! This guide.