Driving eCommerce Sales with Video
eCommerce is the future of retail. U.S. consumers will spend about $710 billion on eComm this year—about 15% of total projected retail sales (an all-time high). With consumers taking their dollars online, your brand must have a dynamic digital presence that’s optimized for conversion. Whether you are fine-tuning or getting your eCommerce efforts off the ground, these creative trends will inform strategies across five major categories: Apparel, Beauty, CPG, Electronics, and Household Appliances.