Driving CVR on Facebook & Instagram: Q3 2020 Video Trends

Which creative elements drive conversions on Facebook and Instagram? We analyzed nearly 700,000 video ads over Q3 2020 to surface key creative trends and production recommendations across four key verticals: Apparel & Accessories, Food & Beverage, Health & Beauty, and Software & Electronics.

For each industry, this report gives you answers to questions like:

• What video style drives the most conversions?
• How many talent should you feature in your video ads on each platform?
• Does promoting a sale impact CVR?
• Should you address the coronavirus pandemic?