The Marketer’s Handbook to Data Privacy Regulations
An increased governmental focus on consumer data privacy has set off cascading effects that are rocking the industry. The way brands acquire and retain customers will require serious reevaluation.
Now’s the time for marketers to restructure advertising strategies and modernize creative production approaches to continue to meet KPIs in a privacy-friendly way.
In this 32-page guide, we dive into:
- A timeline of how the privacy landscape has evolved over the past 5 years
- Easy-to-digest summaries of major regulatory acts and how tech companies are responding
- The solutions currently being explored to retain some aspects of granular targeting
- How you can revamp your creative production approach to get data and insights to fuel your advertising strategy