Roku | Platform Expert

Roku | Platform Expert

A pioneer of streaming, Roku has emerged as a leading global OTT platform, with millions of consumers in North America, Latin America, and parts of Europe. According to Statista, United States users streamed approximately 23.9 billion hours in the fourth quarter of 2022. 

This platform unlocks a massive and highly engaged consumer audience that any brand can reach. With advertising tools built for streaming, Roku can deliver brands both relevant audiences and measurable results. 

Specs & Ad Placements


This is the standard ad placement on Roku, which run as pre-roll before eligible films and TV shows on the channel. In addition to the ad creative, Roku produces a short 7- to 10-second bumper video to highlight the brand partnership and The Roku Channel’s free content. 

Video Ad Specs

  • Aspect ratio: 4:3 (400 x 300, 1920 x 1080)
  • File size: 25-100 MB
  • Video length: :15, :30, or, with approval, :60
  • File type: .mp4

Creative Best Practices

The same best practices you use for other platforms are still applicable on Roku. Streaming services are a sound-on experience, so use engaging audio elements within your videos. In addition, front-load all of your brand assets in the first few frames and keep your content concise to drive video completion.

Specifically, on Roku, you must include: 

  • The Roku Channel logo
  • The Roku color palette, as outlined in their visual guidelines 
  • Approved attribution language (e.g. “brought to you by BRAND on The Roku Channel”)
  • Voiceover and music selected for the pre-show that aligns with the Roku voice and style