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Black filmmakers have notoriously struggled for representation and opportunity within the industry. In the over 90 years since the Academy Awards were first introduced, only a handful of nominations–and even less awards–have gone to Black filmmakers, actors, production designers, make-up artists, costume designers, composers, editors, producers, and, well–you get the picture. In a 2019 Indiewire […]

Black consumers have long been one of the largest customer groups in the country–with a $300 billion opportunity stake– but the advertising industry has historically been slow to market to this audience. As Kori Hale noted in Forbes in 2021, “Despite our purchasing power being virtually unmatched, ad spending tailored towards Black consumers has steadily […]

At QuickFrame, we put a high premium on ad creative. You can have the most cutting-edge product on the market, but if your video ads aren’t actively grabbing attention, you’re going to have a hard time turning all those passive prospects into passionate consumers. That’s why each month we’re curating a selection of the best […]

We don’t need to sell you on Connected TV (CTV) ads. As the adoption of CTV content like AVOD (Ad-supported Video On Demand) continues to skyrocket–high fives all around, Tubi–brand’s are shifting budgets away from Linear Television. The benefits couldn’t be more apparent: nearly a third of marketers believe CTV directly drives sales for their […]

Some people watch the Big Game for the game, and some people watch it for the ads. We’ll give you a moment to think about which camp we fall into. (Did you think it wasn’t the commercials?)Each year, this game brings with it an ocean of new ad creative, from the biggest brands to the […]

In the past decade, social media advertising has become commonplace for businesses of all sizes. B2C and B2B businesses alike have found new ways to target potential customers using sponsored static and video posts via social media. Video is quickly emerging as the more engaging medium, particularly with newer digital marketing channels like over-the-top advertising. […]

Welcome to Maker Moments, our monthly series where we feature guest contributions to our blog from QuickFrame’s Maker Community. This blog was written by QuickFrame maker Amir Koji, founder and CEO of FATCAT DIGITAL. What is Mixed reality? As a child who was a huge fan of Sci-Fi movies, I was first encountered with Mixed Reality […]

Let me guess. You’re here because someone told you you need to “diversify your channel mix.” (Was that us? It may have been us.) Here’s what we mean. Because of the saturated content landscape of modern-day internet culture, it can be difficult to pinpoint exactly where your audience is at. Are they doomscrolling through Twitter […]

It’s an understatement to say that the marketing world is making colossal shifts right now. Data privacy regulations, especially the ones Apple has recently implemented, are rewriting the rules on how marketers reach their core consumers. Their App Tracking Transparency solution gives iPhone users the choice of opting-in to sharing their data, and with the […]

Empathy is big. We are living in highly polarized times, and marketers would do well for themselves — not to mention doing a favor to the broader culture — to create work that exhibits qualities of empathy. Thinkers like Brené Brown are popularizing their research, which emphasizes that empathy and vulnerability are powerful forces not […]

In a content landscape that moves faster and is more crowded than ever before, making sure your ad creative is captivating and entertaining is a must. If you’re not producing a continuous stream of fresh video marketing ads, your competitors are going to leave you in the digital dust. But keeping up with what types […]

If you’re familiar with the board game Catan, you know you need a maximum of 3-4 players just to play the game.  But what if you want to play with five or six people, or build different structures so the game lasts even longer than it already does? That’s not something you can do straight […]