Social Media

In the wide world of social media platforms, there are many ways to harness the almighty algorithm and grow your brand’s presence. Previous user interactions, overall time spent on the platform, timing of your posts — they all can work, depending on the platform. So when is the best time to post on Facebook? While […]

Social media feeds are more crowded than ever, and with shrinking organic reach across most platforms, timing your posts strategically has become one of the few levers brands still fully control. That’s why knowing when to share your content can be just as important as the content itself. Here, we’ll explore the best time to […]

Instagram marketing has never been more competitive. As the platform continues to evolve and new brands enter the space every day, standing out requires more than great content — it requires smart timing. Knowing the best time to post on Instagram remains one of the most fundamental levers marketers can pull to improve visibility and […]

Social media video advertising keeps getting more complex, and keeping up with every platform’s placements, formats, and specs is a real challenge — especially as platforms continue launching new ad surfaces and retiring old ones. The good news is that if you’re already doing CTV advertising, you’ve got a strong foundation to build from as […]

X, formerly known as Twitter, never really sits still, and neither should your posting strategy. If you want to break through the scroll in 2026, knowing the best time to post on X matters just as much as what you post. For marketers juggling everything from social engagement to Connected TV campaigns, timing can be […]

In 2026, the Facebook algorithm is more sophisticated and opportunity-rich than ever before. The platform has doubled down on AI-driven discovery, making it possible for brands to reach entirely new audiences without relying on follower counts. But that also means the bar for content quality and authenticity is higher than it’s ever been. This discovery-oriented […]

In 2026, leading marketers are building robust omnichannel strategies that seamlessly combine the precision targeting and measurable performance of Connected TV with the viral discovery power of short-form social video. At the heart of the social video mix, Instagram Reels continue to dominate. After TikTok’s rise to popularity, many other social networks realized they needed […]

Instagram is not a side quest for marketers anymore. DataReportal says Instagram ads reached 1.74 billion users in January 2025, and Pew found that 50% of U.S. adults use the platform. In a video ecosystem where short-form ideas can shape everything from paid social to Connected TV creative, Reels is still one of the fastest […]

Instagram video marketing is no longer just “post a Reel and see what happens.” It’s a full creative system that stretches across Reels, Stories, Feed, Live, DMs, discovery surfaces, and increasingly more viewing contexts. And that’s the big idea behind this guide. If you want better performance from Instagram video marketing, you need more than […]

Spend just five minutes on TikTok, and you’ll see why it still matters. Even in a media mix split across Connected TV, paid social, search, and retail media, TikTok marketing continues to command real attention. Latest public ad-reach data shows TikTok’s reachable audience hit 1.59 billion globally in January 2025, while TikTok’s own ad tools […]

TikTok has come a long way from ByteDance’s original short-form video app (Douyin, launched in 2016) to the global platform marketers build entire strategies around today. And while TikTok is still mobile-first by design, it’s increasingly planned alongside Connected TV and the rest of the modern video mix because performance teams want one thing across […]

Since the early 2000s, YouTube has been the internet’s biggest video rabbit hole, and in 2026, it’s also one of the most flexible performance channels on the planet. Between in-stream, Shorts, and TV-screen viewing, YouTube can sit comfortably next to your Connected TV buys and your social strategy without forcing you to choose one “primary” […]