7 Best Influencer Marketing Tools You Need in 2024

Today, six out of ten consumers say social media content influences their in-store shopping habits. It’s no wonder, then, that digital marketers are devoting even more time and resources to social media-based advertising strategies. Many of them (78%) are leaning heavily into influencer marketing to achieve their growth goals. Whether you’re new to the world of influencer marketing or have been leveraging it for a while now, the success of your efforts will hinge on the quality of your influencer marketing tools. 

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With that in mind, here are the top seven tools for influencer marketing you should be using in 2024:

1. QuickFrame

Video marketing content is the influencer’s bread and butter. And that means you’ll need tons of high-quality video content to scale your influencer campaign and reach more consumers. QuickFrame helps you do that by providing robust video production and editing services from video makers around the globe. 

Even if you’re experiencing a spell of creative block, QuickFrame’s team of creative experts has the skills needed to produce original content that matches the look, feel, and tone of your overall video marketing strategy. 

Connect with QuickFrame today to learn more about our video production platform and make your next influencer campaign the best one yet. 

2. Upfluence

Upfluence is a comprehensive influencer marketing platform that helps you identify, manage, and track the impact of your partnerships. It offers an extensive database of influencers across various industries, making it easy to find the perfect match for your campaign. 

The Upfluence platform solves one of the biggest barriers to influencer marketing by connecting you with people who align with your company’s values and mission. It also offers robust analytics and reporting capabilities so you can determine what works, what doesn’t, and how to get better. 

3. AspireIQ

AspireIQ focuses on relationship-building, offering tools you can use to manage your collaborations, create content, and track its performance. You and your influencer partners can communicate within AspireIQ to collaborate on projects and be more productive. 

AspireIQ also offers user-friendly performance analytics that can help you set custom campaign goals and track your progress. The platform makes it easy to upload, edit, and collaborate on video content, too.  

4. Traackr

Finding the right social media influencer is instrumental to the success of your campaign. Like Upfluence, Traackr focuses on influencer discovery and relationship management, allowing you to search for and filter through prospective partners based on audience sizes, niches, and other factors. 

Traackr doesn’t just help you find the right partner, though. It also enables you to transform your connections into lasting, mutually beneficial relationships. You’ll discover collaboration and performance-tracking tools built directly into the Traackr platform. And you can even create and monitor a separate performance interface for every influencer in your network. 

5. HypeAuditor

HypeAuditor specializes in influencer analytics, providing you with detailed insights into each person’s performance. You can tap into granular data points like audience demographics, reach, and more, each of which will provide you with an important piece of the performance puzzle. 

True to its name, HypeAuditor also includes fraud detection tools to help you audit influencer partnerships. The platform can identify fake followers and engagement, which holds social media influencers accountable for delivering real results. 

6. BuzzSumo

BuzzSumo is a powerful content research tool that helps your brand discover trending topics and identify key influencers relevant to your industry. It’s excellent for staying ahead of the curve and aligning your strategies with the latest trends. On top of that, the platform also reveals which influencers are already capitalizing on those trends, giving you an edge over the competition. 

7. CreatorIQ

Lastly, CreatorIQ uses artificial intelligence (AI) to simplify the process of managing your influencer campaigns. The solution offers exceptional scalability and robust analytics tools, making it a great tool for brands of all sizes.

By combining cutting-edge AI tools with a user-friendly interface, CreatorIQ promotes campaign efficiency by providing you with actionable insights about your marketing strategy and ways to make the most of influencer partnerships. The scalable nature of CreatorIQ makes it a great fit for every business, regardless of size or industry. 

Influencer Marketing Tools: Final Thoughts 

Choosing the right influencer marketing tools can enhance the reach and impact of your campaigns. Each tool offers unique features that cater to different aspects of influencer marketing. By leveraging resources like QuickFrame, you can build better, more impactful strategies and let powerful content pave the way for brand growth.