Pinterest Video Ad Specs & Placements Guide for 2023

Part social media, part search engine, Pinterest is an excellent place for inspiration. But, just like every other aspect of social media, Pinterest ad specs have evolved. While these changes can be challenging to keep up with, the outcome is worth it. This platform allows you to highlight your products and connect with your audience. 

Here, we’ll discuss the latest Pinterest video ad specs and how you can make the most of your video marketing strategy on the platform: 

Benefits of Pinterest Video Marketing

When it comes to Pinterest video marketing, there are several key video marketing benefits, including: 

  • Native product marketing. Many Pinterest users come to the site with an intention in mind. Maybe they’re looking for a new hairstyle or inspiration for a party they’re throwing. No matter the intention, they’re often looking for something. You can catch their attention by highlighting your product in the center of your video ad examples
  • Increased traffic to your website. In line with product video marketing is the potential to drive more people to your website. By highlighting your products — and how they solve their problems — you can effectively drive traffic to your website. 
  • A focus on community. As community becomes increasingly critical in digital spaces, Pinterest can help you stay connected with your audience. Since the platform is driven by people who are, for example, exploring their hobbies and searching for inspiration, this is an incredible opportunity for your brand to connect people with shared interests by taking advantage of social media video marketing

Pinterest Video Ad Specs & Placements

While the platform has traditionally been a female-dominated one — 60% of Pinterest users are women — this recent growth can largely be attributed to men, as well as Millennials and Gen Z. 

As Pinterest grows, so does its suite of ad placements. The platform has expanded beyond static images to include Video placements. If you want your brand to pop today, you must lean into Video Pins, otherwise you won’t be able to take advantage of the latest video marketing trends.

Video Pins and Ads

This paid or organic ad placement is perfect for brands to tell an unabridged story about their product to inspire awareness, consideration, and conversion. Many Pinterest Video Pins are short, so make sure to pinpoint a single idea in concepting and grab attention with a dynamic hook. Videos play in-feed without audio by default, but if a user taps on your Pin, it will expand into a larger player with audio. This ad placement is compatible with both desktop and mobile.

Video Ad Specs

  • Aspect ratio: Shorter than 1:2, but taller than 1.91:1. Pinterest recommends making your videos square (1:1) or vertical (2:3 or 9:16)
  • Video length: Minimum 4 seconds, maximum 15 minutes, but 6-15 seconds is optimal
  • Max file size: 2GB
  • File type: .mp4, .mov, or .m4v

Supporting copy may be included for your Video Pins. Titles can be up to 100 characters, and descriptions can be up to 500 characters but may be truncated depending on a user’s device. A strong title with keywords and helpful information can make your Video Pin more easily discovered in search. 

Max. Width Video Ads

Pinterest Max. Width Video Ads allow your videos to be 4X the size of traditional Video Pins, spanning across Pinterest’s two-column grid. This engaging Pinterest ad size can grow brand awareness and increase purchase intent. Aim to feature your logo and product prominently in the opening few seconds to inspire further engagement. Unlike regular Video Pins, Max. Width Video Ads are only compatible with mobile devices.

Video Ad Specs

  • Aspect ratio: 1:1 or 16:9 (widescreen)
  • Video length: 4 seconds to 15 minutes
  • Max file size: 2GB
  • File type: .mp4, .mov, or .m4v

You may include supporting copy for your Video Pins. Titles can be up to 100 characters, and descriptions can be up to 500 characters, but they may be truncated depending on a user’s device.

Evolving Pinterest Ads

Pinterest ad sizes and placements continue evolving in order to help users more effectively find the products they love. 

In March 2021, they unveiled Pinterest Premiere, an exclusive placement in a user’s home feed. This placement stands out through its ability to target hyper-specific demographics, categories, and interests, which will be imperative as looming privacy-friendly updates evolve the way brands reach consumers.

They’ve also introduced Idea Pins and ads, which appear to users as a set of videos, images, and other content within a single pin. They are similar to Carousel Pins, however, Idea Pins can include more content types. According to Pinterest, “Idea ads are designed to tell a story that inspires your audience and encourages action.” 

Making Pinterest Videos at Scale

Let’s face it: there are a ton of incredibly creative and aesthetic posts on Pinterest. So, it makes sense that many brands are nervous about the quality of their creative.  

The good news? You don’t have to create the videos by yourself. 

At QuickFrame, we connect your brand with the world’s top Creators and video production teams, who are ready to create high-quality video content types for your business. Plus, each creative decision is backed by data to help your business reach its goals. 

See what QuickFrame can help you create

Related: How Does the Pinterest Algorithm Work?

Pinterest Ad Sizes: Final Thoughts

While Pinterest may not be the first social media platform you think of, it should be a part of your video marketing strategy. With the right Pinterest video ad specs, you can make engaging and creative video marketing your audience will love! Learn more about how our video production platform can help you reach you goals.

Need help with other networks? Check out our complete Social Media Video Ad Specs & Placements Guide

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