Top 6 TikTok Video Ideas to Make Your Business Go Viral

If you’ve been paying attention to marketing trends over the past few years, then you know why TikTok is a force to be reckoned with. With over one billion monthly users, the app has gone far beyond its days of dance challenges and lip syncs. Now, it’s the sixth-largest social network in the world — surpassing Snapchat, Twitter, and Pinterest.

With numbers like that, there’s never been a better time to jump in, especially if you want to reach younger demographics. About 45% of TikTok users are between 10 and 29 years old. When compared to other popular social media platforms, TikTok marketing has endless potential. At its core, the app is a meritocracy. Whether you have a hundred followers or a hundred thousand, each video has an equal chance of going viral — provided it has what it takes to catch the attention of the platform.

Learn more about how to create content for TikTok: TikTok Marketing: Your Ultimate Creative Guide

Virality might be more achievable, but that doesn’t mean it’s going to be easy as you still need to know what to post on TikTok. In this article, we’ll take you through everything you need to know about going viral on the Internet’s biggest obsession: TikTok. With the right TikTok video ideas, your business account might be the next one to blow up.

Why Businesses Are Marketing on TikTok

In 2020, TikTok became the next big thing on the Internet. And unlike other pandemic fads, the platform soon proved that it was here to stay. As 2021 rolled around, over 34 million people worldwide were using the app daily.

Now, its power as a marketing tool is undeniable. Both big and small brands have capitalized on the opportunity and are seeing incredible results.

The language-learning company Duolingo, for example, has been making waves on the app with their relatable, funny, and slightly unhinged videos following their green owl mascot. Within just a few months, they went from 100,000 followers to 1.7 million. Since the success of its social media strategy, the app has gone up to #1 on the app store in the education category.

TikTok isn’t just at the cutting edge of viral trends. It’s also accessible as a marketing tool. Spontaneous videos in ordinary surroundings have had just as much success on the platform as those that are polished and well-produced — it doesn’t take a huge marketing budget for video creation.

As far as engagement goes, TikTok provides a level playing field. For platforms like Instagram or Youtube, it can be challenging to break through the early stage of low follower counts and little engagement. With TikTok, however, the viral nature of the algorithm could send any video into hundreds of thousands — if not millions — of views overnight. In general, you can expect higher engagement rates from TikTok compared to other social media platforms. As long as your TikTok content ideas appeal to your audience, engagement will follow.

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TikTok Ideas: What To Post To Go Viral

So you decide to set up your TikTok account, watch a few videos, and start to learn the basics of the platform. Now what? Contrary to popular belief, you don’t need to be a teenager with great dance moves to make it big on TikTok. That being said, it still takes a highly creative and strategic approach to produce content that will appeal to people on TikTok.

Whether you’ve hit a creative roadblock or you’re just not sure what to post on TikTok, we’ve got you covered. From evergreen content to timely trends, here are six TikTok video ideas for beginners that you can use to stay ahead of the algorithm and go viral.

1. Leverage Trending Sounds or Music

While TikTok’s algorithm might be easier to figure out than some of its close contemporaries, you still need to strategize to stay on top of what’s trending on the app. Using trending songs, sounds, or voiceovers in the app can boost your chance of going viral. The algorithm is much more likely to show your video to those who have previously engaged with those trending sounds.

What Worked

To advertise his new show “Diners, Drive-ins and Dives,” Guy Fieri made a powerful impression when he tapped into the popular trend using a song known as Reading Rainbow. This sound, along with a funny filter, lets people record their heads floating through the milky way as they ponder their biggest “WTF moments” in life.

2. Showcase Your Product in a Unique Way

Just talking about your product isn’t enough to catch the attention of users who are quickly scrolling through the “for you” page (FYP) on TikTok. A great way to reel them in is to show the product in action. Instead of just the standard product review, you can add some drama, humor, or aesthetic appeal by showing your product used uniquely. For example, you can:

• Make an aesthetically appealing video featuring ASMR sounds, close-up shots, and beautiful lighting
• Respond, playfully, to unfair or biased comments on your videos by showing the product’s success
• Show a crash test of your product when put under pressure

What Worked

NYX Cosmetics created a successful lipstick “torture test,” where they asked several beauty influencers to put their lipstick to the test. After applying the product, the influencers were eating, drinking, and kissing while showing off the lipstick’s staying power.

3. Create a Behind the Scenes Video

For businesses of any size, potential customers want to get to know you and everything you stand for. Going behind the scenes is a great way to show off a more personal side of your business and build emotional investment with your followers. For example, you can try:

• Introducing each member of the team, along with a fun or funny fact about them
• Share a look around your workplace, from product lines to retail locations to at-home work locations
• Taking your viewers through a typical day in the life at work

What Worked

The brand AURELLE Swimwear brought in over 700,000 views with their “meet the team” idea. As each team member is introduced, they’re shown hard at work before turning to the camera and giving a cheesy wave or thumbs-up, accompanied by a popular sitcom theme.

4. Show Off a Success Story

There’s not much TikTok loves more than a success story. No matter the size of your business, viewers want to hear your biggest accomplishments. Think about where you started and where you’re at now. Did your business overcome any significant challenges? Don’t be afraid to brag about your numbers — this is a chance to show off how far you’ve come as a business. For women, LGBTQ, or BIPOC-owned businesses, this can be an extra flex to showcase how you’re paving new ground in the industry.

What Worked

Tina Chen Craig, founder of the skincare brand U Beauty, used TikTok to show how she turned her passion into a career. She outlined her journey from stay-at-home mom to a fashion blogger to the owner of an award-winning skincare line.

5. Start Your Own TikTok Challenge

Brands have had incredible success by launching their own TikTok challenges. Users of the app love to create videos based on exciting new challenges, putting their skills to the test. While it can be a lot harder to get these off the ground without a sizable following, they have immense viral potential.

What Worked

The fitness wear brand Gymshark made great use of ambassadors on TikTok to start innovative new challenges. Their user-generated content encourages users to try challenging new fitness routines and dance trends, which has made them especially popular to a Gen-Z audience.

6. Put Together Funny Skits

Would it really be TikTok if there weren’t funny skits? While some brands can wow their followers with stunning videography and editing, it doesn’t take much in the way of budget or video know-how to make skits that take off on the app. Using stock images and funny filters, anyone can create a skit with hilarious results.

What Worked

The budget European airline Ryanair accumulated more than 1.6 million followers with their funny skits. Using footage of planes alongside a filter that superimposes eyes and a mouth on top, they’ve created a sort of mascot for the brands. These skits poke fun at other airlines and joke about common air travel complaints, all while advertising the airline’s low prices.

Related: When Is the Best Time To Post on TikTok?

How To Make Good TikTok Videos

Whether you’re an established brand or you’ve just started out, this platform has limitless opportunities for businesses to up-level their marketing. However, if you want to harness that potential, you need to know the right things to post on TikTok. To thrive on TikTok, you need to create stellar video content that’s compelling, creative, and engaging. More than that, your content needs to keep up with the fast-moving trends on the app.

That’s where QuickFrame’s video production platform can help. Production obstacles like high costs, long lead times, and poor performance shouldn’t be holding you back in the video-driven world of marketing in 2022. With a combination of our Maker Community, a global network of professional content makers and production teams, and Video Vitals, our AI-powered creative analytics tool, you can easily scale original video output on platforms like TikTok — and get back in return concrete results.

Looking to get a jump start on TikTok with paid ads? Then you need to know the correct TikTok Video Ad Specs.

TikTok Content Ideas for Business: Final Thoughts

The success of TikTok as a platform makes it a powerful tool to reach new prospects. As the user base continues to grow, there’s never been a better time to capitalize on TikTok’s insatiable appetite for video. While it isn’t easy to go viral on TikTok, it’s much more accessible for the average brand. There’s a niche for almost everything — and a demand for new, trend-setting content each and every day. So no matter what approach you bring to the table, any TikTok account ideas could be the next to go viral.

Ready to start creating high-performing, data-driven videos for TikTok? Learn more about how QuickFrame can help with TikTok video production.

How Does QuickFrame Enable Brands to Create Content for TikTok? Learn about our approach.