Toe Tappin’ Into the Virality of TikTok
In 2021, Gen Z continued its rise to the top of all the latest advertising trends. The mobile-minded and social-savvy generation has proven to have significant purchasing power — a whopping $143 billion.
This generation plays a big part in the push towards video-first apps, like TikTok. TikTok surged in popularity in 2020, dominating the cultural zeitgeist during–well–you know. The music-forward platform is heavy on trends and is very popular with younger demographics–but that’s slowly changing as Boomers and Gen X look to get in on the toe-tapping virality of the platform.
Join QuickFrame by MNTN’s Emma Henry, Platform Partnerships Manager for an on-demand webinar as she explains why a creative mindset, and a willingness to experiment, is key to capturing user attention in paid and organic TikTok campaigns. You’ll learn how TikTok enraptures audiences, why it’s inherently less brand sensitive, and what’s driving high creative fatigue on the platform. Watch the webinar today!
Let’s double click into what that creative mindset may look like.
Learn More: Social Media Video Ad Specs & Placements Guide
The TikTok Creative Mindset
TikTok is a creativity-driven, video-only platform, making it an attractive buy for advertisers looking to target younger demographics with unique TikTok video ideas. Out-of-the-box ad creative, using styles like stop motion or 3D animation, can really pop on this platform.
But you can go beyond just experimenting with styles. TikTok is a channel that prioritizes authenticity and transparency. Users want to engage with brands that have a concrete set of values. This means your brand has the opportunity to introduce itself in a different light. By keeping a finger on the pulse of the internet, you’ll make sure your values and eye towards creativity will reflect that of your users.
Unlocking Growth Potential
What may stop brands from leveraging TikTok video ads is a notion that the platform isn’t conducive to your campaign goals or target demographics. But as the app grows more popular every day, that argument is beginning to hold less and less weight. Just look at these stats:
- Ad revenue on TikTok is projected to increase 183% between 2021 and 2022 to a staggering $5.96 billion, and it will only continue to exponentially grow over the coming years (Statista)
- 52% of users find TikTok ads fun and engaging. Only 21% of users find TikTok ads annoying. (Statista)
TikTok has grown to over 1 billion daily active users, and the platform is on track to see 1.5 billion users by the end of 2022. What’s interesting is that many TikTok users don’t access other social media platforms, giving you the chance to connect with people who might not otherwise see your content. The average TikTok user ranges in age from 10–49, and 11% of the platform’s users are over 50. That means, regardless of age, users are flocking to the app because it has content that speaks to them.
Platforms with diverse audiences like TikTok present an affordable growth opportunity for marketers. A year ago you may not have thought you could use TikTok video ads to reach a target audience like Gen X fathers. But as we saw through 2020, users of all ages are continually adopting social platforms typically dominated by younger generations of consumers.
This unlocks unique opportunities for brands to capitalize on these cutting-edge social media marketing video tools to reach whole new audiences. And with the emerging popularity of video-focused social platforms like TikTok, it’s never been more important to make video content marketing a cornerstone of your social media marketing strategy.
Toe Tappin’ into Virality
The video-first revolution has entered the next generation thanks to the catchy choreography and thumb-stopping effects of TikTok. The platform has shown adland that there is a creative side to literally everyone–and that includes those audiences and demographics you wouldn’t historically target with hyper-creative advertising.
This means you need to tweak your creative mindset when ideating content for the platform so that it can look and feel native to the experience TikTokers crave. And with an eye on creative, your brand can tap into the virality of the platform without bustin’ a single move.
We’ll show you how to do it in our on-demand webinar Choreographing a Creative Mindset on TikTok.
Need more TikTok Help? Read our TikTok Video Ad Specs & Placements Guide
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