Twitter Video Ad Specs & Placements Guide for 2023

Shortly after Facebook and YouTube launched, Twitter also emerged into the mid-2000s social media landscape. Since then, many aspects of the platform have evolved, including Twitter video ad specs

With more than 400 million users around the globe, Twitter is a place where people gather to discuss interests and find communities. This engagement allows advertisers to target users more effectively. 

Here, we’ll explore Twitter video ad sizes and how you can create at-scale video content for your video marketing strategy

Benefits of Twitter Video Marketing

With the right Twitter ad specs and video creative, you can use the platform as a powerful marketing tool. Some of the benefits of video marketing on the platform are: 

  • Build your own community. Since social media communities will be critical in 2023, you can use the platform to connect with your audience. Through Twitter Spaces, Communities, and branded hashtags, you can bring your consumers together. 
  • Drive more traffic. With effective video advertisements and calls to action (CTAs), you can drive traffic directly to your website, product pages, and more. 
  • Reach interested consumers. Often, Twitter users engage with each other to talk about their interests, hobbies, and other important aspects of their lives. This gives your brand an incredible opportunity to step in at the right time with relevant product advertisements. 

Twitter Video Ad Specs & Placements

What are the specs for Twitter ads? What are Twitter video specs? What ratio are videos on Twitter? This section will answer these questions about Twitter video ad specs and more.

Each type of ad, like organic tweets, can feature 280 characters of copy in the tweet itself. In addition, closed captioning or text overlays are strongly recommended. If your video is fewer than 60 seconds, it will play on a loop. 

Standalone Video Ads 

Standalone Video Ads, just like the name implies, are video ad examples that appear within the platform. These video ads don’t have any built-in CTAs, but you can include a link within the tweet copy. Otherwise, these video ads serve as an effective way to engage with your audience. 

Video Ad Specs

  • Aspect ratio: 16:9 or 1:1
  • Max file size: 1GB
  • Video length: 15 seconds or less is recommended, but videos can be up to 2 minutes and 20 seconds long.
  • Frame rate: 29.97fps or 30fps
  • File types: .mp4 or .mov

Video Ads With Website Buttons 

With a direct CTA, Video Ads With Website Buttons are an effective way to encourage traffic to your website. 

Video Ad Specs

  • Aspect ratio: 16:9 or 1:1
  • Max file size: 1GB
  • Video length: 15 seconds or less is recommended, but videos can be up to 2 minutes and 20 seconds long.
  • Frame rate: 29.97fps or 30fps
  • File types: .mp4 or .mov

The website title can be up to 70 characters long. However, depending on the device, this text may be truncated.

Video Ads With App Buttons 

If you’re looking to utilize Twitter ad specs to drive action around an app, you’ve come to the right place. Video Ads With App Buttons allow you to drive action with specific CTAs, including Install, Open, Play, Shop, Book, Connect, and Order. 

Video Ad Specs

  • Aspect ratio: 16:9 or 1:1
  • Max file size: 1GB
  • Video length: 15 seconds or less is recommended, but videos can be up to 2 minutes and 20 seconds long.
  • Frame rate: 29.97fps or 30fps
  • File types: .mp4 or .mov

The app title will be truncated at 200 characters. It is important to note the app title is accessed from the app store and is not customizable. 

Video Ads With Conversation Buttons 

Video Ads With Conversations Buttons are an incredible tool to directly engage with your audience. Once a user clicks on the CTA associated with this ad type, it automatically populates a tweet for the user to send out to their own audience. These tweets often include branded content (especially hashtags), which helps increase reach and brand awareness for your business. 

Video Ad Specs

  • Aspect ratio: 16:9 
  • Max file size: 1GB
  • Video length: 15 seconds or less is recommended, but videos can be up to 2 minutes and 20 seconds long.
  • Frame rate: 29.97fps or 30fps
  • File types: .mp4 or .mov

The tweet accompanying the ad can have up to 280 characters. The hashtag can have 21 characters, including the hashtag character. 

The automatically populated tweet for the user can have up to 256 characters and a headline with up to 23 characters. 

After the user has sent out the tweet, you can send a thank you message to follow up. This message can have 23 characters and an accompanying link, which can also be up to 23 characters. 

Video Ads With Polls

In addition to buttons, you can create Video Ads With Polls on Twitter to engage with your audience and learn more about them. 

Video Ad Specs

  • Aspect ratio: 16:9 or 1:1. However, 1:1 will crop to 16:9 in mobile timeline. 
  • Max file size: 1GB
  • Video length: 15 seconds or less is recommended, but videos can be up to 2 minutes and 20 seconds long.
  • Frame rate: 29.97fps or 30fps
  • File types: .mp4 or .mov

Video Ads With Polls can include up to 280 characters of tweet copy, which will appear above the video. The poll itself can have 2 to 4 custom options, which can be up to 25 characters each. The poll can run for a minimum of 5 minutes and a maximum of 7 days. 

Making Twitter Videos at Scale

While Twitter might not be the first platform you think of when it comes to video marketing, the right Twitter ad placements can still provide a successful experience for your brand. 

But with so many platforms, it can be difficult to create enough content. Thankfully, you don’t have to deal with video production on your own! 

At QuickFrame by MNTN, we connect your business with top Creators and production teams from around the world. These creatives help your brand make custom video content for any objective and platform, regardless of the video types you need. Want to see what QuickFrame’s intelligent video production platform can do?

Check out Made With QuickFrame today! 

Twitter Ad Sizes: Final Thoughts

Using social media video marketing to advertise on Twitter can help your brand stand out among text-based tweets. With the right Twitter video ad specs, you can reach your audience, drive engagement, and grow your brand.

Need help with other networks? Check out our complete Social Media Video Ad Specs & Placements Guide

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