Twitter Video Ad Specs & Placements Guide for 2024

Shortly after Facebook and YouTube launched, Twitter also emerged into the mid-2000s social media landscape. Since then, many aspects of the platform have evolved, including Twitter video ad specs. 

With more than 415 million users around the globe, Twitter (now X) is a platform where people gather to discuss interests and find communities. This engagement allows advertisers to target users more effectively. 

Here, we’ll explore Twitter video ad sizes and how you can create at-scale video content for your video marketing strategy. 

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Benefits of Twitter Video Marketing

With the right Twitter ad specs and video creative, you can use the platform as a powerful marketing tool. Some benefits of video marketing on the platform: 

• Build your own community. Social media communities are essential. You can use the platform to connect with your audience. 
• Drive more traffic. Effective video advertisements and calls to action (CTAs) can drive traffic directly to your website, product pages, and more. 
• Reach interested consumers. Often, Twitter users engage with each other to talk about their interests, hobbies, and other important aspects of their lives. This gives your brand an incredible opportunity to step in at the right time with relevant product advertisements. 

Twitter Video Ad Specs & Placements

What are the specs for Twitter ads? What are Twitter video specs? How can you use this information to improve your video marketing strategy? What ratio are videos on Twitter? This section will answer these questions about Twitter video ad specs and more.

Promoted Video Ads 

Promoted Video Ads, just like the name implies, are video ad examples that appear within the platform. These video ads don’t have any built-in CTA features, but you can include a link within the tweet copy. Otherwise, these video ads serve as an effective way to engage with your audience. 

Video Ad Specs

• Aspect ratio: 16:9 or 1:1 is recommended 
• Max file size: 1GB
• Video length: 15 seconds or less is recommended, but videos can be up to 2 minutes and 20 seconds long. Videos will loop if they are under 60 seconds. 
• Frame rate: 29.97fps or 30fps
• File types: .mp4 or .mov

These Promoted Video Ads can have 280 characters of tweet copy accompanying them. If a link is added, it will use 23 characters of the copy. 

Vertical Video Ads

This placement allows brands to take over the whole screen with a 9:16 video. You can include a CTA button on these videos to drive viewers to take action with your brand. According to Twitter (X), vertical video makes up about 20% of the time spent on the platform. 

Video Ad Specs

• Aspect ratio: 9:16 is recommended for the best user experience. 
• Max file size: 1GB
• Video length: 15 seconds or less is recommended, but videos can be up to 2 minutes and 20 seconds long. 
• Max frame rate: 60 fps
• File types: .mp4 or .mov

Amplify Video Ads 

Amplify ad placements allow brands to connect with their audiences in relevant categories. The Amplify Pre-roll Ads are available to self-serve advertisers, but Amplify Sponsorships are not. 

Video Ad Specs

• Aspect ratio: 1:1 is recommended for the best user experience across devices
• Max file size: 1GB
• Video length: 15 seconds or less is recommended, but videos can be up to 2 minutes and 20 seconds long. 
• Max frame rate: 60 fps
• File types: .mp4 or .mov

Twitter Live Ads 

Twitter Live Ads allow your brand to bring viewers along with them. Whether it’s a Q&A session or an event, these ads can engage your audience and drive brand awareness. 

Video Ad Specs 

• Resolution: 1280×720 is recommended
• Max frame rate: 30 fps is recommended, but up to 60 fps is supported

The event page for Twitter Live events can include 280 characters and external links. Only certain encoders and services are supported. 

Related: How Does the Twitter Algorithm Work?

Timeline Takeover Ads

If you’re looking to capture the attention of your audience right away, these are the Twitter ad specs you’ll need to know. Timeline Takeover Ads put your brand at the top of users’ timelines, making sure you’re the first thing they see when they log into the platform. 

Video Ad Specs

• Aspect ratio: 16:9 or 1:1 is recommended 
• Max file size: 1GB
• Video length: 15 seconds or less is recommended, but videos can be up to 2 minutes and 20 seconds long. Videos will loop if they are under 60 seconds. 
• Frame rate: 29.97fps or 30fps
• File types: .mp4 or .mov

Making Twitter Videos at Scale

While Twitter might not be the first platform you think of when it comes to video marketing, the right Twitter ad placements can still provide a successful experience for your brand. 

But with so many platforms, it can be difficult to create enough content. Thankfully, you don’t have to deal with video production on your own! 

At QuickFrame, we connect your business with top Makers and production teams from around the world. These creatives help your brand make custom video content for any objective and platform, regardless of the video types you need. Want to see what QuickFrame’s intelligent video production platform can do?

Check out Made With QuickFrame today! 

Twitter Ad Sizes: Final Thoughts

Using social media video marketing to advertise on Twitter can help your brand stand out among text-based tweets. With the right Twitter video ad specs, you can reach your audience, drive engagement, and grow your brand.

Need help with other networks? Check out our complete Social Media Video Ad Specs & Placements Guide