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We know it’s not what you want to hear, but there are a ton of ways video marketing can go wrong. As we saw with Apple’s recent “Crush” ad, even massive brands “miss the mark” (their words, but it was what we were going to say, too).  As Ad Age points out, it’s certainly not […]

As the Connected TV (CTV) and Over-the-Top (OTT) industries continue to boom, your business is likely interested in (or, at least, learning about) advertising in this space. While we don’t need to convince you of the importance of the industry, you might still be wondering exactly how much growth is occurring. We’re so glad you […]

Welcome to Maker Moments, our series where we feature guest contributions to our blog from QuickFrame makers. This month’s post is written by maker Nathanael Sams, an award-winning video editor and sound designer. Amplifying Stories: The Critical Role of Audio in Modern Marketing Stories matter. Stories allow us to feel connected with each other, experience the significance […]

Juneteenth, celebrated each year on June 19, is an officially recognized QuickFrame holiday. Each year, the QuickFrame/MNTN team takes the day to honor the abolition of slavery in the United States and to self-educate on the ongoing fight for racial justice around the world. Over the years, we’ve curated an educational resource hub of books, […]

Today’s consumers want personalization in marketing and advertising. A McKinsey & Company study found that 71% of consumers expect personalized experiences — and 76% get frustrated without them.  Thanks to the precision targeting capabilities of digital marketing, advertisers can (and should) tailor their ads to their audience across platforms, including Connected TV (CTV) and social media. […]

LinkedIn video ads have become a no-brainer in video marketing strategies for brands across industries. Thanks to the traction they create, video ads can help you cut through the constant noise of digital media and create significant traction for your brand. Here, we’ll walk through the ins and outs of LinkedIn video ads, including what they […]

Take a second and think about your all-time favorite ad campaigns. What comes to mind? Was it Michael Jordan and Larry Bird going head to head for McDonald’s? That athlete chucking a hammer into a dystopian talking head for Apple? Maybe it’s one of the many spokes-animals — from geckos and frogs to chihuahuas — […]

Whether you’re trying to reach other businesses or have a DTC approach, a LinkedIn marketing strategy can be a great way to reach your audience. The professional networking platform hosts more than 850 million users in over 200 countries. With the right strategy, a consistent LinkedIn presence can build your brand and help solidify your […]

Over the last several years, the balance between our work lives and our home lives has been in flux. In the hybrid work era, employees at companies across industries, from B2B to B2C and beyond, now spend a significant amount of their time working from home. More often than not, this means we’re taking a […]

LinkedIn is an incredibly popular professional networking platform with 571 million users around the world — and it’s still growing! In addition to peer-to-peer connections, brands can use LinkedIn marketing to drive awareness, sales, and growth. Ad spend on LinkedIn is projected to reach $6.79 billion in 2024, demonstrating the importance for competitive brands to […]

Considering how many consumers use more than one screen at a time these days, a cross-platform video approach is essential to reach them. According to MNTN Research, 83% of American TV watchers use a second device while watching TV, often to look up more information about the content and ads they’re seeing.  Here, we’ll explore […]

In the competitive world of real estate, showcasing your properties to the widest range of buyers is key to success. More than 45% of homebuyers report looking on the internet for homes before they ever contact an agent (that means us, fellow Zillow fanatics). And with online videos reaching 92% of people on the internet, video content […]