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In 2022, LGBTQ+ representation in advertising has come a long way. With themed Pride merch and targeted ad campaigns, more and more companies are showing solidarity with the LGBTQ+ community. The world is starting to see that the queer community is deeply influential with a powerful voice. However, when it comes to how LGBTQ+ people […]

You thought you were being so cool with your ad creative.  I mean, how could you lose throwing your latest ad on the back of a trending bandwagon, right? After all, the Millennial and Zoomers on your team left you a memo saying it was so hot right now.  But that memo fell through the […]

If the advertising industry had a national holiday, it’d be the Big Game. It’s effectively a launch party to a whole new year of advertising. But it also simultaneously exists as an event where some of the next big creative trends in the industry are born.  After a year of research and development into what […]

Data privacy regulations, especially the ones Apple has recently implemented, are rewriting the rules on how marketers reach their core consumers. Their App Tracking Transparency (ATT) solution gives iPhone users the choice of opting-in to sharing their data, and with the slew of privacy features that came with the iOS 15 update, like Mail Privacy […]

Remember the good ol’ days of flipping through linear TV, watching whatever shows your rabbit ears could pick up?  However inadvertently, TikTok has essentially recreated this retro experience when they hooked every single demographic in the world on the endless scroll of their For You feed. If we don’t like what we’re seeing, we can […]

At QuickFrame, we put a high premium on ad creative. You can have the most cutting-edge product on the market, but if your video advertising isn’t actively grabbing attention, you’re going to have a hard time turning passive prospects into passionate consumers. That’s why each month we’ll round up a selection of the best ad […]

Welcome to Establishing Shots, an interview series where we turn a spotlight towards the diverse talent that comprise QuickFrame’s Maker Community, emphasizing the personality and artistry behind some of our top video content makers. Today, we’re talking with Bruce Tetsuya, a filmmaker and member of QuickFrame’s Maker Community. Tell us a little about yourself! My name […]

Let’s take a beat and think back to three words folks just couldn’t stop saying almost a decade ago: “Pivot to Video.” It was a big push from big tech, likely inspired by the phrase “a picture is worth a thousand words”, that predicted consumers were destined to hang up their reading glasses, throw on […]

The Asian-American and Pacific Islander (AAPI) community is one of the fastest-growing minority groups in America. Despite this increased visibility, members of the AAPI community are still underrepresented in advertising. For example, while Asian-American and Pacific Islanders make up 5.7% of the population–and have a collective buying power of $1 trillion–a recent poll from Morning […]

In 2021, Gen Z continued its rise to the top of all the latest advertising trends. The mobile-minded and social-savvy generation has proven to have significant purchasing power — a whopping $143 billion.  This generation plays a big part in the push towards video-first apps, like TikTok. TikTok surged in popularity in 2020, dominating the […]

At QuickFrame, we put a high premium on ad creative. You can have the most cutting-edge product on the market, but if your video ads aren’t actively grabbing attention, you’re going to have a hard time turning passive prospects into passionate consumers. That’s why each month we round up a selection of the best ad […]

Competition for consumer attention is at an all time high–and it’s not stopping anytime soon.  Just think about it. Right now you can watch Hulu on your Roku TV, doomscroll through Instagram and TikTok on your phone, or fire up your Nintendo Switch and recreate the halcyon days of spamming your friends as Kirby in […]