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Something major just happened at Instagram. The social platform we’ve loved ever since we first had to choose between Sierra and Valencia filters for our Spring Break photos has fundamentally changed.  It’s not just a social platform anymore: it’s a video-first experience.  Hold up. What do we mean by video-first? The textbook definition is a […]

Pop quiz: do you think creativity is a hard skill or a soft skill for marketers? If you are a creatively-driven person, you may think of creativity as a hard skill. It is a process after all that many artists hone for years, much in the same way that a data-driven marketer will spend countless […]

Maybe it’s because we can’t stop thinking about the aerial acrobatics of Top Gun: Maverick, but a quote from the budding film franchise has been stuck in our heads after hearing our recent fireside chat with Social Fresh, Meeting a Moment with Video. “I feel the need. The need for speed.” Is it a cheesy […]

At QuickFrame, we put a high premium on ad creative. You can have the most cutting-edge product on the market, but if your video advertising isn’t actively grabbing attention, you’re going to have a hard time turning passive prospects into passionate consumers. That’s why each month we’ll round up a selection of the best ad […]

“Marketing is no longer about the stuff you make but about the stories you tell.”  Seth Godin said it well, and any modern marketer knows this is gospel truth. Perhaps B2C marketers live by this quote more religiously than their B2B peers, going by the many successful B2C storytelling ads we’ve savored — think Bud […]

According to an article from NPR, trends died over a decade ago. Not one trend.  Not a series of trends.  But trends–in general.  If you’re getting “Old Man Yells At Cloud” vibes off of this piece, you’re not alone.  But the point being argued is still an interesting one to explore. Due in part to […]

Welcome to Establishing Shots, an interview series where we turn a spotlight towards the diverse talent that comprise QuickFrame’s Maker Community, emphasizing the personality and artistry behind some of our top video content makers. Today, we’re talking with Victoria Ng, a director and member of QuickFrame’s Maker Community. Tell us a little about yourself! I’ve been […]

In 2022, LGBTQ+ representation in advertising has come a long way. With themed Pride merch and targeted ad campaigns, more and more companies are showing solidarity with the LGBTQ+ community. The world is starting to see that the queer community is deeply influential with a powerful voice. However, when it comes to how LGBTQ+ people […]

You thought you were being so cool with your ad creative.  I mean, how could you lose throwing your latest ad on the back of a trending bandwagon, right? After all, the Millennial and Zoomers on your team left you a memo saying it was so hot right now.  But that memo fell through the […]

If the advertising industry had a national holiday, it’d be the Big Game. It’s effectively a launch party to a whole new year of advertising. But it also simultaneously exists as an event where some of the next big creative trends in the industry are born.  After a year of research and development into what […]

Data privacy regulations, especially the ones Apple has recently implemented, are rewriting the rules on how marketers reach their core consumers. Their App Tracking Transparency (ATT) solution gives iPhone users the choice of opting-in to sharing their data, and with the slew of privacy features that came with the iOS 15 update, like Mail Privacy […]

Remember the good ol’ days of flipping through linear TV, watching whatever shows your rabbit ears could pick up?  However inadvertently, TikTok has essentially recreated this retro experience when they hooked every single demographic in the world on the endless scroll of their For You feed. If we don’t like what we’re seeing, we can […]