How To Create a Company Page on LinkedIn: Step-by-Step Guide

If you’re not on the platform yet, you’ve probably considered creating a LinkedIn company page. As social media maintains its significant role in marketing strategies across industries, having a presence across different platforms can drive success for your company.

Specifically on LinkedIn, many businesses and individuals come together to discuss relevant topics, showcase their products, and establish connections. Here, we’ll explore how to create a business page on LinkedIn, why a presence on the platform is important, and the benefits you can anticipate. 

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Importance of a LinkedIn Business Page

Although new social media platforms do occasionally pop up, long-standing platforms like LinkedIn have advanced features, user trust, and more. LinkedIn currently has more than 1 billion users — and more than 67 million companies and organizations. The platform’s audience blend increases the likelihood of your message resonating with the right people, especially when strategically shared. 

LinkedIn business pages (also referred to as company pages) can serve as the central hub for your company. You can (and should) include information about your company, employees, and more by filling out your profile and sharing content. Plus, this information can help you take advantage of the proven power of search engine optimization (SEO). With the right keywords, your LinkedIn business page can earn a spot on search engine results pages (SERPs). This placement makes organically attracting relevant eyes easier and often translates into increased brand awareness. 

LinkedIn business pages are great for talent acquisition, too. You can showcase your company’s culture, values, and career opportunities to draw in skilled job seekers who might be actively pursuing new positions and can relate to your employer brand. Encouraging existing employees to share your company’s content through their personal LinkedIn profiles can significantly increase its reach and visibility. This type of advocacy humanizes your brand and fosters a sense of pride and belonging within your organization.

• Related: LinkedIn Marketing: Guide To Using LinkedIn for Business

Prerequisites for Creating a Company Page

If you’re new to LinkedIn (or social media video marketing strategies in general), you might wonder about the prerequisites for creating a company page. Before you get started, you’ll need: 

1. A Personal LinkedIn Profile

You have to create your own personal LinkedIn account before building a page for your company. Your profile needs to be in your real name and active for at least a week before proceeding. It also requires an All-Star profile strength, which means you must reach at least 90% profile completion.

2. A Company Email Address

Unlike personal profiles, which you can make with any personal email address, company pages require an email address with your company’s unique domain name. This helps the platform verify the legitimacy of your business and guarantees that only authorized leaders can manage the page.

3. Employment Verification

As another security measure, LinkedIn requires verification of your employment status within the company you’re creating a page for — but it’s not as complicated as it sounds. Essentially, you’ll need to update your personal LinkedIn information to reflect your current position at the company in the “Experience” section. 

4. Basic Company Information

Once you have the necessary accounts and verification, you’ll need some basic information about your company to create the page. You may have to briefly describe your company and its mission. In addition, you’ll need to disclose your:

• Company name
• Website URL
• Industry
• Company size

Create a LinkedIn Company Page

Once you’ve checked the prerequisites off your list, it’s time to get started. Here’s how you can create a LinkedIn business page:  

1. Getting Started 

Before diving in, take a moment to define your objectives for creating a company page on LinkedIn. Are you aiming to increase brand awareness? Attract new talent? Generate leads? Establish your company as an industry thought leader? No matter your goals, ensuring they’re crystal clear to your entire team will lay the foundation for your page and help you optimize your content strategy.

That said, this doesn’t mean you have to set these objectives in stone. It’s crucial to periodically review your company’s evolution and adjust your messaging accordingly. 

2. Create a Company Page

Once you have your goals in mind, you’re ready to get to work. The process for creating a business page is similar to creating a regular profile on any platform. Just follow LinkedIn’s instructions:

1. Log in to your LinkedIn personal account.
2. Click the “Work” icon at the top right corner of your screen.
3. Select “Create a Company Page.”

3.  Choose a Page Type

In a nutshell, page types determine how your company appears to other LinkedIn users. Choosing the right one is a key component for accurate representation and optimal reach. LinkedIn offers several page types depending on your business’s specific needs, including:

• Company: This is the most used option, and as the name implies, it’s suitable for businesses of all shapes and sizes.
• Showcase: This page type lets you highlight specific products, services, or departments within your organization.
• Educational Institution: As the name suggests, this type of page is intended for schools, universities, and other academic establishments.

4. Enter Your Information 

An empty page isn’t going to drive much attention, so you’ve got to enter in your information. Add the elements that bring your page to life and make it click-worthy for your target audience. Some of the most important elements are: 

• Logo: Use a high-resolution logo that accurately represents your brand’s identity. 
• Tagline: Craft a concise, memorable sentence that captures your company’s essence and value proposition.
• Company description: Clearly and concisely articulate your company’s mission, its vision, and what makes it unique. 

Use strong copy and relevant SEO keywords on your page. Don’t forget to add your company’s website, location, industry, size, and other relevant details. Profiles with thorough details typically get more views and engagement, so you’ll want to provide as much information as possible. 

5. Verify Yourself 

While LinkedIn doesn’t have specific business verification requirements, there are some ways you can help your brand appear legitimate. First, like we’ve just mentioned, you’ll need to fill out your entire business profile. Pages with missing information might make viewers seek it in another browser tab — and away from you. You can encourage your employees to update their personal pages to showcase their employment at the company. These steps (among others) can help establish your page’s authority and affect how people perceive your brand. 

6. Create Your Page 

Once you’ve completed all the information, click the “Create Page” button to get your page live. If you run into any hiccups, take a quick look at the troubleshooting tips LinkedIn offers. 

7. Build Your Page 

Now that your page is live (yay!), it’s time to grow your community, engage with your audience, and share your thoughts. You can get started by: 

• Inviting your first-degree connections to follow your page. This is a great way to build your initial audience.
• Regularly sharing informative, valuable, and visually appealing content that’s relevant to your industry and target audience. This could include industry insights, company updates, job postings, employee stories, white papers, or thought-leadership articles.
• Responding to comments and messages promptly, participating in relevant conversations, and building bonds with your connections.

How To Optimize Your LinkedIn Company Page

At this point, you’ve learned how to create a LinkedIn business page and get it live. But now you need to optimize it to catch your audience’s eyes. How can you get started? 

Complete Your Company Profile

Providing essential information that showcases your brand and attracts potential connections is the foundation of a solid business page. Ensuring all information is provided can help users understand who you are and what you do. 

Use Relevant Keywords

Think of keywords as the most common terms people use to find businesses like yours on LinkedIn and traditional search engines. Strategically incorporating them throughout your profile increases the chances of your page appearing in your target audience’s LinkedIn results and the SERPs. Plus, they help the LinkedIn algorithm understand your content, granting you maximum visibility with relevant users. 

Engaging Banner and Logo

Visuals are often the first things visitors see on your business page, so make them count. Use a high-quality, eye-catching banner that effectively reflects your company. Consider including images that showcase your products, services, or company culture.

Be mindful of your visual identity and make sure the colors, typography, and logos are cohesive and on-brand at all times. You’ll also need to follow the LinkedIn video ad specs so your content appears native on the platform. 

Highlight Products and Services

Don’t be shy about showcasing what you bring to the table! Dedicate some of your content to showcasing your products with clear descriptions and benefits that resonate with your target audience. 

Regularly Post Engaging Content

A barebones page with little to no content won’t attract much attention. That’s why you need to consistently publish valuable pieces of content to inform, educate, and inspire your audience. This could include:

• Industry insights and thought leadership
• Company updates and news
• Employee stories and behind-the-scenes glimpses
• Images, infographics, and videos

Use LinkedIn’s analytics tools to help you understand your audience’s demographics, your content’s performance, and your engagement metrics. This will allow you to refine your strategy and optimize your page for better results, including by finding the best time to post on LinkedIn. 

Pro tip: Recent marketing statistics show many users access the internet on their mobile devices, so you’ll need to optimize your content for mobile devices to make sure it displays well on smaller screens.

Benefits of Using LinkedIn Video Ads

Every effective LinkedIn marketing strategy needs videos. Once you’ve learned how to create a LinkedIn business page for your brand, you can share video content to connect with your audience. LinkedIn video ads offer a powerful and engaging way to convey your message and keep your audience glued to the screen. Thanks to its dynamic nature, video marketing enables you to tell your own story when showcasing your products or services. 

You can also more effectively connect with your audience on a deeper level by communicating complex ideas or processes clearly and concisely. Adding visuals, animations, and creative storytelling to explain your value proposition is the key to leaving a lasting impression that keeps you top of mind at all times. 

Produce Engaging LinkedIn Videos at Scale

LinkedIn video ads offer numerous advantages for promoting brands, products, and services. However, video production is an intricate process that requires time and dedication. Often, teams don’t have the resources to craft a successful video marketing strategy on their own. The good news? They don’t have to. 

As social media platforms become more focused on visuals, brands need to create photos and videos at a greater scale than ever before. At QuickFrame, we’re familiar with the challenges associated with crafting high-quality videos for LinkedIn and other social media platforms. Our end-to-end video creation platform connects you with video makers around the globe who are ready to meet your LinkedIn video production needs. 

Ready to get started? Contact us today. 

Creating a LinkedIn Business Page: Final Thoughts

LinkedIn remains the go-to platform for professionals across industries, and that’s not likely to change anytime soon. Whether you’re a seasoned professional or just starting out in the business world, understanding how to create a LinkedIn business page is an excellent way to establish your online presence and reach a wider audience.