Social Media

In 2026, leading marketers are building robust omnichannel strategies that seamlessly combine the precision targeting and measurable performance of Connected TV with the viral discovery power of short-form social video. At the heart of the social video mix, Instagram Reels continue to dominate. After TikTok’s rise to popularity, many other social networks realized they needed […]

Instagram is not a side quest for marketers anymore. DataReportal says Instagram ads reached 1.74 billion users in January 2025, and Pew found that 50% of U.S. adults use the platform. In a video ecosystem where short-form ideas can shape everything from paid social to Connected TV creative, Reels is still one of the fastest […]

Spend just five minutes on TikTok, and you’ll see why it still matters. Even in a media mix split across Connected TV, paid social, search, and retail media, TikTok marketing continues to command real attention. Latest public ad-reach data shows TikTok’s reachable audience hit 1.59 billion globally in January 2025, while TikTok’s own ad tools […]

Instagram video marketing is no longer just “post a Reel and see what happens.” It’s a full creative system that stretches across Reels, Stories, Feed, Live, DMs, discovery surfaces, and increasingly more viewing contexts. And that’s the big idea behind this guide. If you want better performance from Instagram video marketing, you need more than […]

TikTok has come a long way from ByteDance’s original short-form video app (Douyin, launched in 2016) to the global platform marketers build entire strategies around today. And while TikTok is still mobile-first by design, it’s increasingly planned alongside Connected TV and the rest of the modern video mix because performance teams want one thing across […]

Since the early 2000s, YouTube has been the internet’s biggest video rabbit hole, and in 2026, it’s also one of the most flexible performance channels on the planet. Between in-stream, Shorts, and TV-screen viewing, YouTube can sit comfortably next to your Connected TV buys and your social strategy without forcing you to choose one “primary” […]

Social video isn’t a “brand channel” anymore. It’s where people discover products, compare options, and decide whether your brand is worth their time, all before they ever click a link. And there’s a lot of time to win. In early 2025, DataReportal reported 5.24 billion active social media user identities worldwide, and the typical internet […]

When it comes to modern advertising strategies, social media marketing is essential. If you’re not using the right platforms, you’re missing out on leads, conversions, and significant growth for your business. But just being on the platforms isn’t enough. In 2026, the same performance mindset you bring to CTV advertising applies here too: distribution is […]

Social media algorithms have always been a little mysterious, and in 2026, they’re only getting smarter. The difference now is that brands have more levers to pull and more places to put performance-driven creative, from social feeds to Connected TV and everywhere in between. Threads is a great example. It broke records at launch, hitting […]

While it started as a photo-only platform, Instagram has evolved into a video-focused network. These changes (and others) make it critical to keep track of the Instagram video ad specs and sizes. Though some things have changed with the platform, one thing has remained the same: people love Instagram. With more than 3 billion monthly users […]

Facebook started as a way for college students to connect. In 2026, it’s still doing that, just at a global scale, with a full-blown advertising ecosystem built around video. If you’re running video across channels (say, Connected TV plus paid social), Meta is one of the easiest places to extend your creative strategy, as long […]

You’ve likely noticed it: short-form video is now the default language of social. Facebook Reels sit right at the center of that shift—full-screen, vertical, and built for discovery—so brands can earn attention fast with creative that feels native to the scroll. And while Reels start on mobile, they don’t have to stay there. The same […]