Social Media

As a video marketer, you know social media is critical for every industry. But, if you’re in a more visually oriented vertical — like fashion, the wedding industry, or design — you may rely even more on social media video across visual platforms like Pinterest. While Pinterest creates significant opportunities for brands of all sizes […]

Pinterest continues to be a powerful visual discovery platform, where users actively search for inspiration, ideas, and products. With features like shoppable pins, video content, and advanced targeting, brands can engage high-intent audiences and drive conversions. This guide explores the top Pinterest marketing strategies, creative best practices, and ad formats to help businesses maximize their […]

Facebook remains a powerful marketing platform in 2025, offering brands extensive reach through video, carousel, and interactive ad formats. With advanced AI-driven targeting, engagement tools, and eCommerce integrations, businesses can connect with the right audiences and drive real results. This guide covers creative best practices, ad formats, and strategies to help brands maximize their impact […]

Snapchat remains a powerful platform for brands looking to engage younger audiences through immersive, short-form video content. With features like Stories, Spotlight, and augmented reality (AR) ads, businesses can create interactive experiences that drive engagement and brand awareness. This guide explores Snapchat’s ad formats, creative best practices, and strategies to help brands maximize their Snapchat […]

As social media evolves to meet the needs of users and advertisers alike, more features and platforms will emerge. One example of this happening is with the release of Threads, Meta’s newest addition. Released on July 5, 2023, Threads had literal overnight success, thanks to its sibling platforms, Instagram and Facebook. But with a new […]

You’ve put so much thought into crafting perfect LinkedIn content. It’s business-minded (in keeping with the site’s tone), but also entertaining enough to stand out in your followers’ feeds. And, of course, you’re hoping that it shows up in the feeds of others and gets shared widely. Now, all you have to do is find […]

Pinterest is part search engine, part social network, and — as the name implies — all about inspiration. With some high-quality visuals and engaging Pin titles, you’ll be on the right track to creating effective content. But, if you’re looking to make a significant impact and attract key audiences to your business, you also need […]

Engagement is vital to an effective social media strategy — and one part of that is knowing when to connect with your audience. Now, with the emergence of a new Meta social media platform, many marketers, content makers, and other users are wondering about the best times to post on Threads. Alongside Facebook and Instagram, […]

Every social media site you use has its own way of trying to keep you glued to its platform — and your favorite business-focused platform is no exception. The LinkedIn algorithm helps showcase the content you want to see, so users spend more time engaging, interacting, and posting on the platform. LinkedIn has more than […]

While the business-to-business (B2B) landscape does differ from the business-to-consumer (B2C) ecosystem, the two often share marketing trends and strategies. More and more, B2B brands have begun using tactics traditionally used by consumer-focused brands, including influencer marketing. B2B influencer marketing gives marketers like you a chance to connect with some of the biggest social media […]

Influencer marketing relies heavily on the latest trends to make sure your content is relevant and engaging. Staying ahead of the curve will help you and the social media users you collaborate with create more entertaining and engaging content. With that in mind, here are seven influencer marketing trends you need to keep an eye on […]

When it comes to influencer marketing, YouTube is one of the most powerful tools available. In fact, nearly half (47%) of all internet users access YouTube at least once per month. It’s a versatile platform that’s a great place to publish short-form and long-form video marketing content, engage your audience, and generate powerful results for […]