Social Media

When it comes to influencer marketing, an active user base of over two billion people make Instagram one of the best platforms for the job. In other words, roughly one-third of the world’s active internet users regularly use the app. With the right influencer partnerships, you can drive incredible engagement for your brand.  Before you […]

With over five billion users around the world, social media platforms are an undeniably powerful medium for reaching a wide audience and achieving your business growth goals. But creating an impactful social media marketing strategy requires a multifaceted approach, some trial and error, and a little guidance. With that in mind, here’s everything you need to […]

Take a moment and think: how much time have you spent on YouTube this week? With over 2 billion monthly users and 1 billion hours of video watched daily, YouTube remains the preeminent video-sharing platform and a powerhouse for digital marketing. Unlike social platforms built for quick updates, YouTube thrives on longer, more immersive content, […]

Influencer marketing is a dynamic advertising strategy that leverages the credibility and reach of individuals with strong social media followings. And to say that it represents a rapidly growing trend would be a huge understatement. In 2024, 82.7% of EMARKETER respondents said they were utilizing influencer marketing in their strategy — and this number is expected […]

TikTok has rapidly become a dominant force in social media, yet many brands have yet to tap into its potential. From ad specs to scalable content creation, this guide covers everything you need to start advertising on this video-first, music-driven platform—and stand out from the competition. With endless creative tools and a vast music library, […]

Pinterest remains one of the leading social media platforms in the world with 498 million monthly active users, according to Hootsuite. With the right strategy, you can harness this platform and the Pinterest algorithm to reach your goals. Pinterest marketing is often overlooked by marketers, but that means brands are missing out on incredible opportunities […]

Part social media, part digital video entertainment platform, TikTok aims to consistently connect users to the content they want to see. Though it hasn’t been around long, many marketing teams are pivoting to include TikTok marketing alongside other social media platforms in their video marketing strategy. But how did the platform rise to this scale […]

With its engaging layout and visual appeal — not to mention its ubiquity — Instagram is essential to any marketing strategy. But to be effective, you need to understand the latest updates, including how to make the most of the Instagram algorithm. For example, the introduction of Instagram Reels — vertical, TikTok-like videos that are attention-grabbing and […]

Right now, digital video is a critical aspect of every marketing strategy, which makes YouTube essential for advertisers. But you might be wondering: how does your content get to the right audience? Through the YouTube algorithm. But what is the YouTube algorithm and how does it work? And how can you use it to maximize […]

Though it just emerged onto the social media scene in 2016, TikTok has already cemented itself as a staple in digital pop culture. It boasts an active user base of over 150 million in the U.S. alone, and on a global scale, its users collectively watch over one billion videos every day. Due to the platform’s […]

Today, six out of ten consumers say social media content influences their in-store shopping habits. It’s no wonder, then, that digital marketers are devoting even more time and resources to social media-based advertising strategies. Many of them (78%) are leaning heavily into influencer marketing to achieve their growth goals. Whether you’re new to the world […]

Influencer marketing has become a powerful catalyst for brand growth. It offers a way to connect with your audience authentically and impactfully. Thanks to the proliferation of this marketing strategy, there are plenty of great examples out there to give you a road map to success. Here are eight influencer marketing examples to inspire your […]