Video Marketing

The Tokyo Olympic games have been long-awaited–they were originally scheduled for 2020, before the COVID pandemic pushed plans back to 2021–and so far they haven’t disappointed.  In true 2020 fashion, these games have a pointed focus on social issues that have been at the center of our national attention for over a year and beyond. […]

This blog on the best production types for diversity marketing videos is part of our new series focused on practical tips on how advertisers and video marketers can make diversity, equity, and inclusion (DEI) central to their brand identity. The protests that arose in the wake of George Floyd’s death in the summer of 2020 […]

Streaming television is at an all-time high. As we’ve developed a newfound familiarity with our living room couches, at-home content consumption has surged to new heights. The opportunity for marketers is abundantly clear—and advertisers are moving fast. According to Advertiser Perceptions, 66% of advertisers plan to increase their streaming budgets in the next six months. […]

In today’s experience economy, video is the ideal way to immerse your audience in your brand and grow your business. Targeted video can be effectively deployed across all channels and at all stages of the marketing funnel throughout the buyer’s journey.  Keep reading to see how you can acquire, nurture, and retain customers with the […]