Video Marketing

We don’t need to sell you on Connected TV (CTV) ads. As the adoption of CTV content like AVOD (Ad-supported Video On Demand) continues to skyrocket–high fives all around, Tubi–brand’s are shifting budgets away from Linear Television. The benefits couldn’t be more apparent: nearly a third of marketers believe CTV directly drives sales for their […]

In the past decade, social media advertising has become commonplace for businesses of all sizes. B2C and B2B businesses alike have found new ways to target potential customers using sponsored static and video posts via social media. Video is quickly emerging as the more engaging medium, particularly with newer digital marketing channels like over-the-top advertising. […]

Let me guess. You’re here because someone told you you need to “diversify your channel mix.” (Was that us? It may have been us.) Here’s what we mean. Because of the saturated content landscape of modern-day internet culture, it can be difficult to pinpoint exactly where your audience is at. Are they doomscrolling through Twitter […]

It’s an understatement to say that the marketing world is making colossal shifts right now. Data privacy regulations, especially the ones Apple has recently implemented, are rewriting the rules on how marketers reach their core consumers. Their App Tracking Transparency solution gives iPhone users the choice of opting-in to sharing their data, and with the […]

Empathy is big. We are living in highly polarized times, and marketers would do well for themselves — not to mention doing a favor to the broader culture — to create work that exhibits qualities of empathy. Thinkers like Brené Brown are popularizing their research, which emphasizes that empathy and vulnerability are powerful forces not […]

If you’re familiar with the board game Catan, you know you need a maximum of 3-4 players just to play the game.  But what if you want to play with five or six people, or build different structures so the game lasts even longer than it already does? That’s not something you can do straight […]

Growing up, my parents taped a plethora of holiday specials from TV, be it A Garfield Christmas or A Wish for Wings that Work: An Opus Christmas Story. Before TiVo and streaming made this practice redundant, taping specials was the only way to revisit some holiday classics, especially if they weren’t very popular: we’re looking at you Star […]

When the 2020 pandemic first hit, the world became obsessed with the Nintendo game Animal Crossing: New Horizons. The game was released in a perfect storm; as gamers were forced to stay indoors, they were able to live vicariously through their Animal Crossing avatars giving them the ability to do something they couldn’t do in […]

If I could capture a feeling in a bottle, it would be that sense of relief you got as a kid on the last day of school before holiday break. You knew the day would be filled with movies and seasonally-appropriate arts, crafts, and games that were far more fun than any boring old biology […]

If you are looking to make moves into the Connected TV (CTV) space, oh do we have some content you’ll want to see: The A to Z of CTV and OTT CTV & OTT Advertising: A Guide for Marketers Creative Tips for Connected TV (CTV) and OTT Video Ads CTV and OTT: A Glossary of […]

This blog is part of a series dedicated to the future of data-driven marketing. To learn more about QuickFrame’s approach in the new data privacy ecosystem, and to schedule a call with us, check out our Platform Overview. Need a fuller picture of the data privacy changes? Don’t worry, we’ve got some content for that: […]

This guide to the rising opportunities in Amazon advertising will give you a birds-eye view of why you should be running ads on Amazon, the media placements that are available, and a few tricks of the trade to get your wheels spinning on how you can leverage the tremendous opportunities for advertising on Amazon. The […]