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In the field of video production, capturing attention and conveying a message clearly requires careful planning and understanding of different types of footage. One of the most essential of these elements is A-roll. If you’re diving into video creation, understanding how to effectively shoot and edit A-roll footage is critical. Here’s everything you need to […]

With data privacy restrictions, new advertising platforms, an abundance of streaming services, virtual and augmented reality options, and so much more, there’s a lot to consider when it comes to advertising in 2025.  As industries, consumers, and technology advance, it’s increasingly essential to connect with your customers across several of their favorite platforms. Since video […]

It’s finally 2025, which means it’s time to execute your new marketing plan. Since 244.4 million people in the U.S. watch videos regularly, we hope your strategy includes a well-crafted plan for video marketing.  As you finalize the details of your plan, here are some critical elements to include in your 2025 video marketing strategy:  10 […]

As a video marketer, you know social media is critical for every industry. But, if you’re in a more visually oriented vertical — like fashion, the wedding industry, or design — you may rely even more on social media video across visual platforms like Pinterest. While Pinterest creates significant opportunities for brands of all sizes […]

Digital marketing is constantly changing, and this year is no exception. As we continue through 2025, it’s essential to stay up to date on the latest video marketing statistics. The video marketing benefits are numerous, and adoption is rapid. The figures below help paint a clearer picture of how the industry is evolving. From overall […]

Pinterest continues to be a powerful visual discovery platform, where users actively search for inspiration, ideas, and products. With features like shoppable pins, video content, and advanced targeting, brands can engage high-intent audiences and drive conversions. This guide explores the top Pinterest marketing strategies, creative best practices, and ad formats to help businesses maximize their […]

Facebook remains a powerful marketing platform in 2025, offering brands extensive reach through video, carousel, and interactive ad formats. With advanced AI-driven targeting, engagement tools, and eCommerce integrations, businesses can connect with the right audiences and drive real results. This guide covers creative best practices, ad formats, and strategies to help brands maximize their impact […]

Snapchat remains a powerful platform for brands looking to engage younger audiences through immersive, short-form video content. With features like Stories, Spotlight, and augmented reality (AR) ads, businesses can create interactive experiences that drive engagement and brand awareness. This guide explores Snapchat’s ad formats, creative best practices, and strategies to help brands maximize their Snapchat […]

As social media evolves to meet the needs of users and advertisers alike, more features and platforms will emerge. One example of this happening is with the release of Threads, Meta’s newest addition. Released on July 5, 2023, Threads had literal overnight success, thanks to its sibling platforms, Instagram and Facebook. But with a new […]

Few techniques have revolutionized the video production industry as much as chroma keying. Commonly referred to as a green screen or blue screen, chroma key technology allows creators to replace backgrounds and add visual effects. You can remove a specific color (e.g., green or blue) and add a different background or visual. Here, we’ll learn […]

Being your own boss is challenging on its own — but it can be even more so if your background is underrepresented in your field. The good news is: there are numerous grants, certifications, and resources that can help marginalized business owners, producers, and independent video pros like you get ahead. We know how time-consuming researching […]

You’ve put so much thought into crafting perfect LinkedIn content. It’s business-minded (in keeping with the site’s tone), but also entertaining enough to stand out in your followers’ feeds. And, of course, you’re hoping that it shows up in the feeds of others and gets shared widely. Now, all you have to do is find […]