Video Marketing

Working in the digital age means you have a lot of data at your fingertips. Every good campaign is made up of several components, some of which may strike a chord more than others with consumers. But how do you know which pieces are most effective? The answer lies in multivariate testing. What is Multivariate […]

Born between 1981 and 1996, Millennials (also known as Generation Y and the Net Generation) are 26 to 41 years old in 2022. According to Statista, there are 72.19 million Millennial residents in the U.S., making up 21.75% of the entire country’s population. This, of course, makes Gen Y a massive target for marketing teams […]

More than 90% of businesses have secured new customers with their video content, so we don’t need to tell you how important it is. But we are here to talk about channel diversification! While your audience might all be watching video content, they’re watching different videos on different platforms and devices. To reach more of […]

When you think about the Millennial generation, what comes to mind? Maybe you think about one of the many stereotypes or their effective, digital lifestyles. But when it comes to marketers and advertisers, the first thing that comes to mind is how to reach them. Born between 1981 and 1996, Millennials (also known as Generation […]

As one of the most-used social media platforms, Instagram is critical to reaching your audience. According to Statista, Instagram has nearly 160 million users in the U.S. alone, and with seemingly endless users and posts, standing out from the crowd can feel overwhelming. But don’t worry! With the right creative storytelling strategies, you can reach […]

While the holiday season is a time of joy for many, it’s also a stressful time for marketing teams around the globe. The last few years, in particular, have caused even more challenging situations, including reduced budgets and increased content demands. Gartner reported marketing budgets have hit “their lowest recorded level” at an average of […]

As we near the end of October, Halloween is in full swing! Maybe you’ve already bought a couple bags of candy to hand out or watched a few scary movies. No matter how you celebrate, you’re certainly not alone. Bloomberg reported consumers are expected to spend a record $10.6 billion on Halloween this year, making […]

Marketing teams in all industries are often focused on how to best reach their Gen Z audiences. As the first entirely digital generation, Gen Z is used to a constant stream of quality content, so trying to get their attention can feel daunting. But, with an effective video marketing strategy, you can get (and keep) […]

Incredibly powerful emotions can force a response from the viewer–whether we want it to or not. Fear can make you scream, humor makes people laugh, and joy and hopefulness can both fill folks with incredible feelings of warmth that leaves a lasting impression. What strong emotions do is engage something deeper within audiences that they […]

Chances are, if you’re selling stuff, a large number of your sales are happening online. eCommerce has grabbed an increasing market share of sales every year for the past few years, and that trend was accelerated by the pandemic. Did you know there are specific kinds of videos you can make that will boost your […]

The fashion industry is massive, which gives your business an incredible opportunity. Through social media video, digital advertising, and other marketing efforts, your fashion brand can reach a ton of interested and qualified customers. But, before you get started, you need to understand the people who make up your target audience. Here, we’ll explore audience […]

You have a business you’ve poured your heart and soul into, something you’re really proud to have built. But now you have to get the word out and make sure that your brainchild finds its audience. While that task may feel overwhelming, don’t despair. There are proven techniques to help you find your footing, including […]